Marketing in the Moment: The Digital Marketing Guide to Generating More Sales and Reaching Your Customers First, 2nd Edition

About

Features

Now fully updated: today's #1 "hands-on tactics, no-fluff" guide to breakthrough digital marketing strategies 

• Extensively updated to reflect the newest "Web 3.0" platforms, technologies, trends, and opportunities
• Offers proven new tactics for increasing leads, traffic, sales, and market share
• Contains an all-new chapter on photo-based marketing with Pinterest and Instagram
• Focused, step-by-step planning guidance: now improved to deliver faster results!

Description

Now fully updated, Marketing in the Moment, Second Edition is today's complete, practical, no-fluff desk reference to next generation social, mobile, and digital marketing.

Drawing on his extensive experience working with companies of all sizes, Michael Tasner helps you move beyond hype and high-level strategy to proven tactics and successful ground-level execution. Tasner assesses and distills each of today's most valuable options, helping you identify and leverage your own best opportunities.

Tasner reveals which new marketing technologies deliver the best results (and which hardly ever pay for themselves)... how to complete digital marketing projects faster and at lower cost... how to build realistic, focused action plans for the next three, six, and twelve months. This edition's coverage includes:

• New ways to profit from emerging "Web 3.0" platforms and interaction methods
• An all-new chapter on Pinterest, Instagram, and emotion-driven "picture marketing"
• How to leverage high-value Google Hangouts video marketing
• New SEO marketing tactics to supercharge your content marketing
• Practical solutions for marketing on tablets and Android devices
• The latest "laws" of mobile marketing
• How to create mobile marketing apps fast
• How to audit and optimize your current web/digital marketing programs
• Cost-saving "open source" techniques that leverage others' hard work
• And much more…

Thousands of entrepreneurs, business owners, technologists, executives, and marketing professionals have already benefited from the first edition of this book. Now, it's even more valuable. Whatever and wherever you sell, Marketing in the Moment, Second Edition will help you build leads, traffic, sales, market share - and profits!

Sample Content

Sample Pages

Download the sample pages (includes Chapter 1 and Index)

Table of Contents

Introduction    1

Recognize Any of These?    3

What Does This Mean to You?    3

Move Out of the Way, or Jump on the Bullet Train    4

Why Should You Listen to Me?    4

How to Use This Book    5

FAQs    6

Do All the Tactics Apply to My Business?    6

Is Digital Marketing Expensive to Do?    7

Who Does This Book Apply To?    7

Are There Other Tools in This Book Besides Online Marketing?    7

1  The Mindset Shift: From Web 2.0 Digital Marketing to Web 3.0 Digital Marketing and Beyond    9

What Is Web 2.0?    9

The Limitations of Web 2.0 Thinking    10

Oversaturation    11

Misconceptions    12

Time    12

Modes of Interaction    12

Openness    13

So Where Are We at from a Digital Marketing Standpoint Today?    13

2  How Does Your Digital Marketing Look Today?    17

Times Are a Changing    17

Increasing Mobility and Reliance on Mobile Devices    17

Social Shoppers    18

A Reduction in the Need to Be “Belly-to-Belly”    18

Everything Is Continuing to Go to the Web    18

Conducting a 360-Degree Review of Your Web Platform and Marketing Efforts    19

Investing in New and Additional Technologies    24

The Top Five Things You Need to Do to Master and Prepare for the Web 3.0 Wave    25

3  Social on Steroids: How to Correctly Capitalize on Social Media    27

The Secret Sauce to Social Media    28

The Big Six    31

YouTube    32

Google+    33

LinkedIn    34

Facebook    35

Twitter    36

Pinterest    38

Social Media Disaster Planning    39

Social Media Advertising    40

Case Study    42

4  The Content Craze: Grabbing Your Customers’ Attention Before Your Competition    45

Blogging    46

Blogging: What Is a Blog?    47

Your Entire Web Site as a Blog    47

The Two Key Types of Blogs    48

Why Should You Be Blogging?    50

How to Fully Utilize the Po

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