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Making Sustainability Stick: The Blueprint for Successful Implementation, Premium Edition

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Making Sustainability Stick: The Blueprint for Successful Implementation, Premium Edition

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  • Copyright 2014
  • Pages: 452
  • Edition: 1st
  • eBook (Watermarked)
  • ISBN-10: 0-13-355277-2
  • ISBN-13: 978-0-13-355277-5

A brand new collection of world-class business sustainability solutions… 2 authoritative books, now in a convenient e-format, at a great price!

2 authoritative eBooks deliver expert guidance for successfully and continually integrating sustainability throughout your business.

This unique 2 eBook package will help you capitalize on the massive business opportunities offered by sustainability, and then build on your momentum, overcoming obstacles to make sustainability "stick." In Return on Sustainability, Kevin Wilhelm presents best practices for utilizing sustainability strategies to increase profitability, enhance brand value, and improve shareholder relations. Wilhelm begins with practical actions and real-world case studies from companies ranging from Yakima to Lockheed Martin that have achieved these goals by improving their performance on climate-related issues. He systematically reviews potential risks that companies face from climate change and potential carbon regulation, and market factors forcing businesses to take action, whether they want to or not. In Making Sustainability Stick, Wilhelm provides a complete, up-to-date blueprint for successfully and profitably integrating sustainability throughout your business. Wilhelm organizes his plan into easy-to-digest chapters, with action steps backed up from his extensive real-life consulting experience and candid interviews with 40+ directors of Sustainability or Corporate Social Responsibility (CSR). He provides a step-by-step roadmap realizing the benefits of sustainability by engaging the head, heart, and hands of your employees… a checklist for implementation… powerful tips on regaining lost momentum… and specific resources and exercises for overcoming the most common barriers towards implementation. Whatever your role in business sustainability, this collection will help you perform better on all the metrics you care about.

From world-renowned business sustainability expert Kevin Wilhelm

Sample Content

Table of Contents

Return on Sustainability

Acknowledgments v
Foreword vii
Introduction xi
Section 1: Addressing Climate Change: The Business Benefit 1
Chapter 1: The Climate Imperative 3
Chapter 2: Carbon Footprinting 11
Chapter 3: Business Benefit 25
Chapter 4: Return on Sustainability (ROS) 41
Section 2: Policy, Regulation, & Carbon 59
Chapter 5: Public Policy 61
Chapter 6: Carbon Taxes & Cap and Trade 75
Section 3: The Market: Demanding Action 91
Chapter 7: Energy 93
Chapter 8: Finance 105
Chapter 9: Insurance 125
Chapter 10: Supply Chain Management 133
Chapter 11: Marketing to Green Consumers 147
Chapter 12: Corporate Social Responsibility Reporting 157
Final Thoughts 167
About My Firm: Sustainable Business Consulting 169
Glossary 177
Appendix A: Equator Principles Financial Institutions 183
Appendix B: United Nations Principles for Responsible Investment 187
Appendix C: Comparison of Businesses Across Various Sustainability Rankings 2007 191
Appendix D: CSR Standards & Certifications 197
Appendix E: Interview & Text Box References 203
Endnotes 207

Making Sustainability Stick

Introduction 1
How to Use This Book 5
Chapter 1: The Business Case 9
Chapter 2: Defining Sustainability 45
Chapter 3: Understanding Your Stakeholders and What Is Material to Them 53
Chapter 4: Baselining Sustainability to Measure What Matters 75
Chapter 5: Goals/Vision and Your Sustainability North Star 103
Chapter 6: Management Support Is Essential 129
Chapter 7: Understanding Change Management to Guide Implementation 141
Chapter 8: Engaging Employees Around Sustainability 177
Chapter 9: Systems, Decision Making, and Internal Alignment 201
Chapter 10: Institutionalizing Sustainability 227
Chapter 11: Communicating Sustainability Internally 245
Individuals Interviewed for This Book 265
Citations and Endnotes 267
Index 279


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