Home > Store > Business & Management > Management & Strategy

Making Better Sense: How Your Mental Models Define Your World

Register your product to gain access to bonus material or receive a coupon.

Making Better Sense: How Your Mental Models Define Your World

eBook (Watermarked)

  • Your Price: $2.39
  • List Price: $2.99
  • About Watermarked eBooks
  • This PDF will be accessible from your Account page after purchase and requires the free Adobe® Reader® software to read it.

    The eBook requires no passwords or activation to read. We customize your eBook by discreetly watermarking it with your name, making it uniquely yours.

    Watermarked eBook FAQ


  • Copyright 2011
  • Dimensions: 5-3/8 X 8-1/4
  • Pages: 9
  • Edition: 1st
  • eBook (Watermarked)
  • ISBN-10: 0-13-259942-2
  • ISBN-13: 978-0-13-259942-9

This Element is an excerpt from The Power of Impossible Thinking: Transform the Business of Your Life and the Life of Your Business (9780131425026) by Yoram (Jerry) Wind and Colin Crook with Robert Gunther. Available in print and digital formats.

Understand the mental models you use to view the world: how they help you, how they limit you, and how to overcome those limits.

Your mental models shape how you see the world. They help you quickly make sense of the noises that filter in from outside, but they can also limit your ability to see the true picture. They are with you always. They can be a great help, or keep you up at night without reason. How do they define your world?


Submit Errata

More Information

Unlimited one-month access with your purchase
Free Safari Membership