Home > Store > Business & Management > Finance & Investing > Investing

Love Your Emotions--But Don't Trade Them

Register your product to gain access to bonus material or receive a coupon.

Love Your Emotions--But Don't Trade Them

eBook (Watermarked)

  • Your Price: $1.59
  • List Price: $1.99
  • About Watermarked eBooks
  • This PDF will be accessible from your Account page after purchase and requires the free Adobe® Reader® software to read it.

    The eBook requires no passwords or activation to read. We customize your eBook by discreetly watermarking it with your name, making it uniquely yours.

    Watermarked eBook FAQ


  • Copyright 2011
  • Dimensions: 5-3/8" x 8-1/4"
  • Pages: 15
  • Edition: 1st
  • eBook (Watermarked)
  • ISBN-10: 0-13-269511-1
  • ISBN-13: 978-0-13-269511-4

This Element is an excerpt from Never Buy Another Stock Again: The Investing Portfolio That Will Preserve Your Wealth and Your Sanity (9780137071555) by David Gaffen. Available in print and digital formats.

How to control the emotions and cognitive dissonance that get so many individual investors in trouble.

More than 80% of U.S. drivers consider themselves above average. This cognitive dissonance appears in the stock market as well, in the guise of investors who believe they are superior traders. The ability to consistently outsmart the markets is exceedingly rare. The attitude that we’ll somehow be able to avoid the pitfalls allows savvier types to capitalize on our mistakes.


Submit Errata

More Information

Unlimited one-month access with your purchase
Free Safari Membership