Business & Management
Sales & Marketing
Let Their Mouseclicks Do the Walking: How Consumers Use the Internet to Shop
- Your Price: $1.59
- List Price: $1.99
About Watermarked eBooks
This PDF will be accessible from your Account page after purchase and requires the free Adobe® Reader® software to read it.
The eBook requires no passwords or activation to read. We customize your eBook by discreetly watermarking it with your name, making it uniquely yours.
Watermarked eBook FAQ
- Copyright 2011
- Dimensions: 5-3/8 X 8-1/4
- Pages: 9
- Edition: 1st
- ISBN-10: 0-13-259931-7
- ISBN-13: 978-0-13-259931-3
This Element is an excerpt from The Truth About What Customers Want (9780137142262) by Michael R. Solomon. Available in print and digital formats.
Meet the “cybermediaries”: how consumers find and choose products on the Internet.
With the tremendous number of Web sites available and the huge number of people surfing the Web each day, how can people organize information and decide where to click? A cybermediary often is the answer: an intermediary that filters and organizes online information so customers can identify and evaluate alternatives more efficiently….
Unlimited one-month access with your purchase