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Many companies realized in 2011 what a huge and unique opportunity Facebook advertising was. You can reach up to 800 million people, segment them down to the people you want to target with 16 different criteria, get clicks 5x cheaper than Google Adwords, and start with just $5 per day. This video explains how to get started and get stellar results- including audience-targeting "best practices", how to choose attention-grabbing images, how to get super-affordable fans for your Business Page, and - since people tire of Facebook ads and they often stop showing or become more epxensive within a few weeks - how to modify ads when they stop performing to reboot your great results.