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Often overlooked, Facebook Groups are a fun and highly interactive option you can use instead of or in additon to a Facebook Business Page. What are the pros and cons of each? How are companies using Groups to get more results from Facebook? And how do you get more group members affordably? What about moderation - do you need someone moderating the group, and who should that be? (It might not be who you think!) Finally, this video explains how you can add policies and other documents to your Facebook Group.