Home > Store > Business & Management > General Business

Know Your Fans: Using Word-of-Mouth Marketing to Sell Your Products

Register your product to gain access to bonus material or receive a coupon.

Know Your Fans: Using Word-of-Mouth Marketing to Sell Your Products

eBook (Watermarked)

  • Your Price: $1.59
  • List Price: $1.99
  • About Watermarked eBooks
  • This PDF will be accessible from your Account page after purchase and requires the free Adobe® Reader® software to read it.

    The eBook requires no passwords or activation to read. We customize your eBook by discreetly watermarking it with your name, making it uniquely yours.

    Watermarked eBook FAQ


  • Copyright 2010
  • Dimensions: 5-3/8 X 8-1/4
  • Pages: 10
  • Edition: 1st
  • eBook (Watermarked)
  • ISBN-10: 0-13-703911-5
  • ISBN-13: 978-0-13-703911-1

This Element is an excerpt from We Are Smarter Than Me: How to Unleash the Power of Crowds in Your Business (ISBN: 9780132244794) by Barry Libert and Jon Spector. Available in print and digital formats.

Put crowdsource marketing to work--and magnify the impact of your marketing efforts with the authenticity and power of real customers!

Procter & Gamble is in the business of turning out consumer products by the barrelful. But the company has another, very different line of business. It offers the services of hundreds of thousands of moms and teenagers as word-of-mouth marketers--for its own product divisions and other organizations as well.


Submit Errata

More Information

Unlimited one-month access with your purchase
Free Safari Membership