Key Strategy Tools: The 80+ Tools for Every Manager to Build a Winning Strategy

Description

The strategy tools you need for your business to succeed!

Let Key Strategy Tools be your guide to developing a winning strategy for your firm.  Cherry-pick the most useful approaches for your business and create a robust strategy that withstands investor scrutiny and becomes your roadmap to success. 

Covering 88 tools and framed within an innovative strategy development process, the Strategy Pyramid, this user-friendly manual takes you through each step of the process.  Whether analysing your market, building competitive advantage or addressing risk and opportunity, you’ll find the strategic thinking tools you need at every stage in your strategy development. 

Following in the footsteps of the hugely successful Key Management Models and Key Performance Indicators, this book delivers professional-level information in the practical and accessible framework synonymous with the Key series.

Sample Content

Table of Contents

Publisher's acknowledgements

Introduction

   The Strategy Pyramid

   How to use this book

   Business vs corporate strategy

Section 1: Knowing Your Business

   Overview

   Essential tools

   1.    Identifying key segments

   2.    Issue Analysis (Minto)

   Example: British Aerospace’s super segment

   Useful tools

   3.    The 80/20 Principle (Pareto)

   4.    The Segmentation Mincer (Koch)

   5.    5C Situation Analysis

   6.    SWOT Analysis

Section 2: Setting Goals and Objectives

   Overview

   Essential tools

   7.    Setting long-term goals

   8.    Setting SMART objectives

   9.    Maximising shareholder value

   10.  Balancing stakeholder interests

   Example: Which goals count for RBS?

   Useful tools

   11.  Creating Shared Value (Porter & Kramer)

   12.  Economic Value Added (Stern Stewart)

   13.  Balanced Scorecard and Strategy Map (Kaplan & Norton)

   14.  Core Ideology (Collins & Porras)

   15.  Business as a Community (Handy)

Section 3: Forecasting Market Demand

   Overview

   Essential tools

   16.  Sizing the market and Marketcrafting (Evans)

   17.  The HOOF Approach to Demand Forecasting (Evans)

   Example: Galileo’s Hiccup in Market Demand

   Useful tools

   18.  Smoothing through moving averages

   19.  The Income Elasticity of Demand

   20.  Survey methods of demand forecasting

   a. Survey of customers’ intentions

   b.    Salesforce estimation method

   c. The Delphi method

   d.    Pilot test marketing

   21.  Statistical methods of demand forecasting

   a. Trend projection

   b.    Regression analysis

   c. Barometric method (NBER)

Section 4: Gauging Industry Competition

   Overview

   Essential tools

   22.  The Five Forces (Porter)

   23.  Assessing customer purchasing criteria

   24.  Deriving key success factors

   Example: Woolworths succumbs to the five forces

   Useful tools

   25.  Weighing economies of scale

   26.  Corporate environment as a sixth force

   27.  Complements as a sixth force (Brandenburger & Nalebuff)

   28.  PESTEL analysis

Section 5: Tracking Competitive Advantage

   Overview

   Essential tools

   29.  Rating competitive position

   30.  The Resource and Capability Strengths/Importance Matrix (Grant)

   Example: Cobra Beer’s clever competitive advantage

   Useful tools

   31.  The Value Chain (Porter)

   32.  The Product/Market Matrix (Ansoff)  

   33.  Cross,Spider and Comb Charts

   34.  Benchmarking

   35.  Structured interviewing

Section 6: Targeting the Strategic Gap

   Overview

   Essential

Updates

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