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IT Payoff, The: Measuring the Business Value of Information Technology Investments

IT Payoff, The: Measuring the Business Value of Information Technology Investments

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  • Copyright 2002
  • Dimensions: 6" x 9"
  • Pages: 192
  • Edition: 1st
  • eBook (Adobe DRM)
  • ISBN-10: 0-13-151729-5
  • ISBN-13: 978-0-13-151729-5

Does technology really add value? If so, when? What's the best way to quantify and maximize technology ROI? The IT Payoff gives you powerful new tools for answering critical technology investment questions. Discover where technology can add the greatest value; when to adopt new technologies; how to coordinate process and technology change, and more. Includes new metrics, hands-on templates, and a complete action plan for making smarter funding decisions!

One of the 5 Best Technology Books as cited by About.com

Sample Content

Table of Contents


1. Introduction to Information Technology Payoff.

IT Payoff: A Dialog. Reasons for IT Payoff Measurement. How Has Investment in IT Been Measured Thus Far? IT Payoff: A Case for Continued Investment?

2. The IT Payoff Paradox.

Factors Contributing to the IT Productivity Paradox. Does the Paradox Still Exist? Moving Beyond the Paradox?

3. The Strategic Role of Technologies.

Why is Strategy in IT Planning Important? What is Strategy? Developing a Strategy. Looking Outward. Looking Inward. What To Look For. Connecting the Dots.

4. Failure Analyses.

Timing is Everything. Unrealistic Expectations. Management Support. Explicit Payoff Metrics. Infrastructure. Are You Ready for Integration? Training.

5. A Process Perspective.

Let's Talk Theory. Advantages of Variance and Process Approaches. Process Approach: A Discussion. Process Approach: An Application. Combining Process and Variance Approaches. Summary.

6. Technology Payoff Metrics-Balanced Multiple Objectives.

Immediate versus Lagged Metrics. Productivity, Profitability, and Customer Value. A Balanced and Inclusive Approach. Recommendations.

7. The Technology Curve.

Is There Evidence for the Existence of Technology Curves? Drawing an S-Curve (adapted from Foster). Implications. Technology Trend Curves. Disruptive Technologies. Technologies of the Future.

8. Technology Justification Models.

The Real Options Approach. Economic Value Added. Statistical Approaches.

9. Implementing IT Payoff Initiatives: A Framework.

Phase I: Exploration. Phase II: Involvement. Phase III: Analysis. Phase IV: Communication.

10. Electronic Commerce: Challenges and Opportunities in Assessing IT Payoff.

Data, Information, and Knowledge. E-Loyalty: Your Payoff in Online Commerce. E-commerce Payoff. Looking to the Future: Challenges in IT Payoff Assessment.

11. Assessing IT Payoff: A Case Study.

Phase 1: Exploration. Phase II: Involvement. Involvement. Phase III: Analysis. Phase IV: Communication. An Update. Conclusion.

12. Succeeding at IT Payoff Measurement: An Action Plan.

Recap. An Action Plan. How to Implement a Measurement System. Capitalizing on the Cascading Effects of IT Payoff. Building an Infrastructure for Ongoing IT Payoff Analysis. Integrating IT Payoff Results in Managerial and Strategic Planning and Decision Making.



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