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Innovation War, The

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Innovation War, The


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  • Gives a revolutionary view of business R&D: "More is not better!"
  • Addresses the issue of the R&D arms race: is it leading your business to ruin?
  • Discusses how to make sure your product development cycle really serves customers.
  • Offers 33 provocative hypotheses on the true cost and benefits of R&D.
  • Already a European best-seller!

  • Christoph-Friedrich von Braun— Since 1990 he has been an independent international consultant for both the public and private sectors. He has lived and worked in the USA, Germany, and Japan, and retains a special interest in Japanese business issues.
  • After receiving a law degree from the Free University of Berlin, Dr. von Braun completed a Ph.D. in Space Law at the University of Freiburg, Germany, and received an MSC degree in technology management from MIT.


  • Copyright 1997
  • Dimensions: 6" x 9"
  • Pages: 304
  • Edition: 1st
  • Book
  • ISBN-10: 0-13-268178-1
  • ISBN-13: 978-0-13-268178-0

Presents a revolutionary view of product development: more R&D and faster product cycles are not necessarily better. KEY TOPICS: Makes the case that business R&D has come to resemble a military arms race where all other values, including the long-term health of the enterprise itself, are sacrificed. Shows that rapid development cycles often drive products away from customer needs, and even risk the long-term survival of the business. Presents cases where customers cannot accept innovation at the rate it is being delivered. Describes how to escape the "acceleration trap" and evaluate R&D more critically. MARKET: Strategic planners, R&D managers, senior corporate executives, consultants, business school faculty and students.

Sample Content

Table of Contents

1. The Foundations of Industrial Research and Development.

Edison, The Founding Father. Do-it-yourselfers, Inventors and Scientists. A Few Definitions.

2. On the History of Industrial R&D.

Prior to World War I. Between the Wars. After World War II.

3. Too Much R&D? — An Exploration.

Electronics and Competition. Thirty Industrial Giants.

4. The Growth of R&D and the Acceleration Trap.

Technology and the Product Life Cycle. Shorter Product Life Cycles. On the Emergence of Shorter Product Life Cycles. Strategies of Technology Leaders and Followers. On the Significance of Shorter Product Life Cycles. The Acceleration Trap. Concluding Remarks.

5. Implications of the Acceleration Trap.

The Acceleration Trap and Business Risk. The Acceleration Trap and Value Added. The Acceleration Trap and Market Dynamics. The Acceleration Trap and Manufacturer Responsibility. Closing Comments.

6. The R&D Spiral.

Securing the Future. Driven by Competitors. R&D and Arms Escalation — A Parallel.

7. Conclusions.

Hypotheses. Ending the R&D Escalation. Recommendations.




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