Home > Store > Home & Office Computing > The Web/Virtual Worlds/Social Networking

Innovation Games: Creating Breakthrough Products Through Collaborative Play

Register your product to gain access to bonus material or receive a coupon.

Innovation Games: Creating Breakthrough Products Through Collaborative Play

Best Value Purchase

Book + eBook Bundle

  • Your Price: $53.99
  • List Price: $89.98
  • About Watermarked eBooks
  • This PDF will be accessible from your Account page after purchase and requires the free Adobe® Reader® software to read it.

    The eBook requires no passwords or activation to read. We customize your eBook by discreetly watermarking it with your name, making it uniquely yours.

    Watermarked eBook FAQ

More Purchase Options

Book

  • Your Price: $39.99
  • List Price: $49.99
  • Usually ships in 24 hours.

eBook (Watermarked)

  • Your Price: $31.99
  • List Price: $39.99
  • About Watermarked eBooks
  • This PDF will be accessible from your Account page after purchase and requires the free Adobe® Reader® software to read it.

    The eBook requires no passwords or activation to read. We customize your eBook by discreetly watermarking it with your name, making it uniquely yours.

    Watermarked eBook FAQ

Description

  • Copyright 2007
  • Dimensions: 8x8-15/16
  • Pages: 192
  • Edition: 1st
  • Book
  • ISBN-10: 0-321-43729-2
  • ISBN-13: 978-0-321-43729-7
  • eBook (Watermarked)
  • ISBN-10: 0-321-48517-3
  • ISBN-13: 978-0-321-48517-5

Innovation Through Understandingsm

The toughest part of innovation? Accurately predicting what customers want, need, and will pay for. Even if you ask them, they often can’t explain what they want. Now, there’s a breakthrough solution: Innovation Games. Drawing on his software product strategy and product management consulting experience, Luke Hohmann has created twelve games that help you uncover your customers’ true, hidden needs and desires.

You’ll learn what each game will accomplish, why it works, and how to play it with customers. Then, Hohmann shows how to integrate the results into your product development processes, helping you focus your efforts, reduce your costs, accelerate time to market, and deliver the right solutions, right from the start.

  • Learn how your customers define success
  • Discover what customers don’t like about your offerings
  • Uncover unspoken needs and breakthrough opportunities
  • Understand where your offerings fit into your customers’ operations
  • Clarify exactly how and when customers will use your product or service
  • Deliver the right new features, and make better strategy decisions
  • Increase empathy for the customers’ experience within your organization
  • Improve the effectiveness of the sales and service organizations
  • Identify your most effective marketing messages and sellable features

Innovation Games will be indispensable for anyone who wants to drive more successful, customer-focused product development: product and R&D managers, CTOs and development leaders, marketers, and senior business executives alike.

Sample Content

Online Sample Chapter

Creating Breakthrough Products Through Collaborative Play: How "Buy a Feature" Works

Downloadable Sample Chapter

Download the Sample Chapter from this book.

Table of Contents

About the Author    xix

Foreword    xxi

Preface    xxiii

Acknowledgments    xxix

Part One: The Why and the How of Innovation Games    1

Part Two: The Games    47

Prune the Product Tree    48

Remember the Future    56

Spider Web    62

Product Box    68

Buy a Feature    76

Start Your Day    84

Show and Tell    92

Me and My Shadow    96

Give Them a Hot Tub    102

The Apprentice    106

20/20 Vision    110

Speed Boat    118

Part Three: Tools and Templates    127

Conclusion    151

Index    153

Foreword

Download the Foreword from this book.

Updates

Submit Errata

More Information

Unlimited one-month access with your purchase
Free Safari Membership