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Innovate the Future: A Radical New Approach to IT Innovation
- By David Croslin
- Published Apr 26, 2010 by Prentice Hall.
- Copyright 2010
- Dimensions: 6 X 9
- Pages: 304
- Edition: 1st
- Book
- ISBN-10: 0-13-705515-3
- ISBN-13: 978-0-13-705515-9
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Product Author Bios
David Croslin is President of Innovate the Future, a consultancy specializing in customer, product, and market innovation. He holds twenty-five patents and served as Chief Technologist within Hewlett-Packard’s $12 billion Communications, Media, and Entertainment division and as Chief Product Architect for Verizon Business and MCI. Croslin advises technology firms and investors and works with start-ups as a C-level executive and board member. His LinkedIn group “Innovate the Future” connects more than two-thousand leading innovators in seventy countries.
A Proven, Step-by-Step Method for Consistently Creating Revolutionary Products, Services, and Processes
When it comes to entering, creating, or dominating markets, disruptive innovation is the most powerful tool you have. Unfortunately, most companies find disruptive innovation difficult to achieve and virtually impossible to replicate. In Innovate the Future, renowned technology innovator David Croslin helps you solve this problem once and for all. Croslin introduces a proven process for consistently creating inventions, technologies, and methods that are truly transformative.
Drawing on his unsurpassed experience leading innovation in organizations ranging from start-ups to the Fortune® 20, Croslin identifies structured steps for optimizing the entire innovation lifecycle. Then, using real examples and case studies, he shows how to apply these steps to
- Innovate from Scratch: Identify a new market, and invent and deliver a successful product
- Innovate to Dominate: Maintain a position of market dominance
- Innovate to Conquer: Replace a current leader
- Innovate to Disrupt: Use new inventions to power your way into emerging markets
Innovate the Future is an indispensable resource for anyone who wants to drive more strategic value and profit from innovation: CxOs, strategists, entrepreneurs, R&D leaders, product and line of business leaders, and investors alike.
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4 of 4 people found the following review helpful
I think this book is essential for businesses, entrepreneurs and investors, By
This review is from: Innovate the Future: A Radical New Approach to IT Innovation (Paperback)
If you are interested in the future you should buy this book. Innovation is no longer a luxury for the few but a necessity for all. This book is especially important for young people (and those young at heart) so they can translate their ideas into inventions and any invention into a successful innovation. David Croslin tells you how you could do this. Making money or making your mark is no magic. What's required is an understanding of where you are today and where you would like to be tomorrow, and David Croslin provides you the road map. He has an engaging style and a wealth of experience and knowledge which he generously shares so you too can be a successful entrepreneur, innovator, investor, banker or policymaker. This book opened new vistas for me, and can for you as well.
4 of 4 people found the following review helpful
Finally, An Innovative Look at Innovation!, By
This review is from: Innovate the Future: A Radical New Approach to IT Innovation (Paperback)
"Innovate the Future" provides business leaders with a clear and concise overview of the evolution of innovation and how to create structure within their organizations to support it. It is one thing to talk about innovation within a business context; it is quite another matter to implement innovation in a meaningful way. David Croslin has created a road map of how to actually achieve the objective.He distinguishes innovation from invention and provides clarity with respect to what he calls the "Innovation Lifecycle." He then breaks down the wide variety of innovation strategies that are available to companies; how they fit; and what structure needs to be in place to foster their success. As a turnaround expert and organizational behaviorist, I can tell you that "Innovate the Future" is right on point when it comes to describing the thought process and steps that that are required to make innovation a reality within your organization rather than just a... Read more
4 of 4 people found the following review helpful
Great book about business innovation, By
This review is from: Innovate the Future: A Radical New Approach to IT Innovation (Paperback)
This book has a unique way of discussing innovation. It lays out the basics between invention and innovation, does a deep dive study and then uses real use cases to apply it. No matter what you knew about innovation before, you will learn a lot from each chapter.It is obvious that the author came from a real-world, business background, not an academic one. He converts innovation theory into practice and applies it to our daily business lives with many of his great examples. He has a suspenseful writing style that keeps your eyes on the book until you finish it. This book is a great companion for travel time in the airplane. Priced very well (below 20$) makes it way worth the money and time. I think it can inspire anyone, from the small business owner to the Fortune 500 CEO. In today's global economy, innovation is the only way forward and this book provides the roadmap. I hope you will enjoy it as I did. |
Online Sample Chapter
IT Innovation and the Innovation Life Cycle
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Download the sample pages (includes Chapter 3 and Index)
Table of Contents
Acknowledgments xv
About the Author xvii
Part I: Understanding Innovation 1
Chapter 1: Inventions and Innovations 3
Inventions and Innovations 4
Inventions and Randomness 7
Types of Inventions 10
Business versus Technical Invention 11
Internal and External Inventions 14
Disruptive Innovation 16
Incremental Innovation 20
Destructive Invention 22
Good Enough Innovation 23
Targeted Invention and Innovation 25
Chapter 2: Transformative Value 27
Perceived Value 28
Impact of Consumption Priorities 31
Business and Personal Lifestyles 33
Time, Money, and Simplification 36
Transformative Value 37
Trigger Points 39
Early Adopters 40
Chapter 3: The Innovation Life Cycle 43
Innovation Types 44
The Innovation Life Cycle 44
The Innovation Life Cycle Inflection Points 59
The Optimal Innovation Life Cycle 65
Part II: Business and Technical Life Cycles 67
Chapter 4: Business Life Cycles 69
Business Life Cycles 69
Product Life Cycle 71
The Product Life Cycle Inflection Points 78
The Product Life Cycle and the Innovation Life Cycle 79
Market Life Cycle 80
Introducing the Market Life Cycle Inflection Points 80
Market Life Cycle Metrics 81
The Market Life Cycle and the Innovation Life Cycle 88
Company Life Cycle 89
Company Pressures 90
The Company Life Cycle and the Innovation Life Cycle 97
All Four Business Life Cycles 98
Chapter 5: Innovation Life Cycle Stagnation 101
Innovation Life Cycle Pressures 101
Appearance of Randomness 102
Overlapping Viewpoints 105
Product Commoditization 106
Product Delivery Chain 108
Transformative Value Chain 110
The Executive View: Innovation Is Very Risky 114
Management Team Challenges with Incremental Innovation 116
Competitor's Advantages Within the Innovation Life Cycle 118
Chapter 6: Innovation Life Cycle Disruption 121
Thinking Outside the Box 121
Building the Box 123
Assumptions Everywhere 125
Intellectual Property 129
Product Delivery Chain Stakeholders 131
Chapter 7: The Innovation Checklist 133
Overview of the Innovation Checklist 133
Isolate the Drivers of the Consumer’s Transformative Value 134
Fully Understand Your Product Delivery Chain 136
Align the Different Viewpoints Within Your Company 137
Isolate Pain Points in the Product Delivery Chain 137
Reenergize the Transformative Value Chain 138
Define a “Good Enough” Product 139
Seize Control of Push-Me/Pull-You 140
Kill Assumptions 141
Recognize Your Innovation Life Cycle Stagnation 142
Figuratively Commoditize Your Product 143
Isolate Intellectual Property 144
Map Intellectual Property to New Markets 144
Create Disruptive Innovations 145
Fund Disruptive Innovation 146
Part III: Targeted Innovation 149
Chapter 8: How to Innovate from Scratch 151
Innovation Is Not Invention 151
Cool Is Not Enough 152
Isolating a Market for an Invention 153
Isolating a Consumer Need 155
Isolate the Drivers of the Consumer’s Transformative Value 158
Define a “Good Enough” Product 159
Seize Control of Push-Me/Pull-You 160
Chapter 9: IT Solution Innovation 161
Centralized and Decentralized IT 161
Isolate the Drivers of the Consumer’s Transformative Value 163
Fully Understand Your Product Delivery Chain 164
Align the Different Viewpoints Within Your Company 165
Isolate Pain Points in the Product Delivery Chain 166
Reenergize the Transformative Value Chain 166
Define a “Good Enough” Product 167
Seize Control of Push-Me/Pull-You 169
Kill Assumptions 169
Recognize Your Innovation Life Cycle Stagnation 170
Figuratively Commoditize Your Product 171
Isolate Intellectual Property 171
Chapter 10: Innovate to Dominate 173
Markets and Commoditization 173
Leaping from One Market to Another 175
Sometimes Leading Makes You the First to Fail 176
Isolate the Drivers of the Consumer’s Transformative Value 177
Fully Understand Your Product Delivery Chain 178
Align the Different Viewpoints Within Your Company 179
Isolate Pain Points in the Product Delivery Chain 179
Reenergize the Transformative Value Chain 180
Define a “Good Enough” Product 180
Seize Control of Push-Me/Pull-You 182
Kill Assumptions 182
Recognize Your Innovation Life Cycle Stagnation 183
Figuratively Commoditize Your Product 184
Isolate Intellectual Property 184
Map Intellectual Property to New Markets 185
Create Disruptive Innovations 185
Chapter 11: Innovate to Conquer 187
Business Life Cycles Revisited 187
Isolate the Drivers of the Consumer’s Transformative Value 188
Fully Understand Your Competitor’s Product Delivery Chain 190
Align the Different Viewpoints Within Companies 191
Isolate Pain Points in Your Competitor’s Product Delivery Chain 192
Reenergize the Transformative Value Chain 193
Define a “Good Enough” Product 194
Seize Control of Push-Me/Pull-You 194
Kill Assumptions 196
Recognize Innovation Life Cycle Stagnation 197
Figuratively Commoditize Products 197
Isolate Intellectual Property 198
Map Intellectual Property to New Markets 198
Create Disruptive Innovations 199
Chapter 12: Innovate to Disrupt 201
Market Reverse Engineering 201
Isolate the Drivers of the Consumer’s Transformative Value 202
Define a “Good Enough” Product 204
Fully Understand the Product Delivery Chains 205
Isolate Pain Points in the Product Delivery Chain 206
Seize Control of Push-Me/Pull-You 206
Recognize Their Innovation Life Cycle Stagnation 207
Isolate Intellectual Property 208
Map Intellectual Property to New Markets 209
Create Disruptive Innovations 209
Chapter 13: Organizational Structure: Products to Solutions 211
Products versus Solutions 211
Stages of Organizational Change 213
Product Company 214
Rebranding 215
Executive Mandate 216
Overlay Organization 218
Solution Group 219
Solution Company 221
Part IV: Innovation Deployment 223
Chapter 14: Valuing Innovations 225
Inventions versus Innovation 225
Valuing Inventions 226
Patents 227
Trade Secrets 229
First to Market 231
Relationships and Partners 233
Endurance 234
Valuing Innovations 235
Multiple Markets 236
Chapter 15: Bringing Innovations to Market 239
Fifteen Seconds to Success 239
Time to Think Like a Banker? 241
Presentation of Valuation 243
One-Pager 244
Meeting with Investors 246
Stealth Disruption 247
Part V: Seeing It Work 249
Chapter 16: Innovation Use Cases 251
Use Cases, Not Case Studies 251
Use Case 1: Identifying Your Customer 252
Use Case 2: Targeting Transformative Value 257
Use Case 3: Limitations on Transformative Value 262
Use Case 4: Maximizing Lifestyle Integration 266
Index 275
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