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The Influence Workout: The 10 tried-and-tested steps that will build your influencing power

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The Influence Workout: The 10 tried-and-tested steps that will build your influencing power


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  • Copyright 2015
  • Dimensions: 6 X 9
  • Pages: 200
  • Edition: 1st
  • Book
  • ISBN-10: 1-292-01713-9
  • ISBN-13: 978-1-292-01713-6

Take your performance to the next level with our tried-and-tested guide on influence.

The Influence Workout has been specially developed to be clear, simple, very easy to follow and highly effective. Our unique pre-workout test will help you identify your weak and strong points and the straightforward 10-step improvement plan will show you how you can quickly boost your skills.

  • Test yourself – Start by finding out your current confidence and knowledge of influence
  • Follow the 10 Steps – Learn everything you need to know to become an expert influencer
  • Take action -  Experience 10 situations where you can apply your new-found skill in real life
  • Face your fears - Take on 10 common influencing challenges to test your skills and find out how to handle them.

 This book really works. And just to be sure, it’s already been tested on over fifty readers just like you. Start your influence workout today and begin exercising your full potential.

Sample Content

Table of Contents


-    What is Influence?

-    The Key Principles

-    Making the Most of this Book


-    Self- Assessment questionnaire: How influential are you in your work / home life? How influential would you like to be? What is stopping you? What solutions can you imagine?

Part 1: 10 Steps to Greater Influence – 100 pages

  1. Relationships - understand your sphere of influence

Examine the key relationships you have at work and home and understand what gives you influence in them. Recognise the wider reaching ripples of influence that you have, and the limits of your influence.

  1. The Body of Influence – non-verbal impact

Learn to use your body to convey the influence and impact you wish to have. Understand how we ‘give ourselves away’ and undermine our influence by having weak non-verbal habits. Learn to use your body to give you greater confidence and command.

  1. Maximise Your Voice

What makes a voice effective? Learn the skills of the greatest speakers to ensure that your voice carries the right impact and makes the best connection with your audience, whether they are a large group or an individual. Learn techniques for controlling the breath, pace, volume and flow of your voice.

  1. Present with Power

Presenting to your department or colleagues is an opportunity to have great influence over them, so you’d better make sure it’s a positive influence! Learn how to embody confidence, ease and assuredness, while remaining genuine and connecting with your crowd.

  1. Know Your Self

In order to have influence, you have to know what you stand for. Learn how to define your core, and allow that definition to inform your communication and choices when seeking to influence stakeholders.

  1. Words -  the Emotional and Logical Appeal

What you say matters nearly as much as how you say it. Work through a clear intentional plan that will inform the choice and delivery of words.  Bring your language to life using skills of an actor. 

  1. Your Audience are All that Matter

Whether you are preparing for a talk, a meeting, an interview or just a normal day at work, it is essential to focus on the impression you give. Everyone is watching you at all times in the workplace; learn how to shape the role you play.

  1. Communicate Well

Communication takes many forms, and to be at your influential best you need to learn to improvise, be flexible, reactive as well as pro-active. Like all things, it’s a balance. Learn the essentials of flexible communication. Learn to listen well.

  1. Be Authentic, Be Concise

Know when to be direct and clear. Learn how to communicate your core and deploy it with skill. Know when less is more, and make your message succinct.

  1. The Long Game

Influencing isn’t an overnight sensation. Plan your goals and stakeholder relationships over years, and understand your long term goals and strategy.

Part 2: 10 Influencing Skills in Action – 20 pages

  1. Influencing a team
  2. Influencing a colleague
  3. Influencing in a meeting
  4. Influencing senior management
  5. Influencing a client
  6. Influencing in an interview
  7. Influencing in a phone call
  8. Influencing in a crisis
  9. Influencing in a presentation
  10. Influencing from the front (as leader)

Part 3: 10 Common Influencing Challenges – 20 pages

How do I influence without ‘treading on people’s toes’?

How do I influence a diverse team?

How do I turn around a failing presentation?

How do I influence when there is conflict in my team?

How do I influence someone who’s senior to me?

How do I influence someone reluctant to shift?

How do I remain credible at all times?

How do I ensure my influence has the impact I want it to?

How do I influence when I’m under pressure?

How do I ensure I influence positively?


Part 4: Buddy Toolkit – 10 pages

-    How to work with a manager or colleague to put your new skills into action


Closing questionnaire – 5 pages

-    What have you learnt?

-    Have you progressed?

-    Lifelong learning


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