The honest truth about influence: what it is, how it works and how you can do it better.
Your ability to influence can spell the difference between success and failure in business: with it you can get things done, spark change and transform results as you gently persuade, convince and motivate others to get that ‘yes’.
But understanding exactly what influential people do and the effect it has, remains a mystery to most of us – not any more.
Influence combines the latest research in neuroscience and emotional intelligence with clever, practical and highly effective techniques to take your influencing skills to an impressive new level.
Influence is the silent skill that, when mastered, promises you powerful results.
How to use this book
Chapter 1: Influence matters
Chapter 2: Influencing different personality styles
Chapter 3: We’re all talking but nobody’s listening
Chapter 4: Words change minds: the language of influence
Chapter 5: Why stories change the world
Chapter 6: Influence in every channel
Chapter 7: Influence under pressure