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This Element is an excerpt from Presentations in Action (9780132489621) by Jerry Weissman. Available in print and digital formats.
Seven powerful ways to customize your presentation to your unique audience–and make them care!
Presenters can connect with their audiences by referencing relevant facts about the audience, as individuals or as a group. Such connections are far too rare in today’s presentations. But finding relevant facts to customize your presentation doesn’t require manipulative glances, a private investigator, or an army of researchers. There are seven simple techniques anyone can use...