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This Element is an excerpt from Presenting to Win (ISBN: 9780137144174) by Jerry Weissman. Available in print and digital formats.
Before you deliver your call to action, make sure your audience will be ready to act on it!
For your presentations to succeed in achieving the clarion call to action, the audience must be brought into equal focus with your objectives. To establish that balance, let me introduce the term "Audience Advocacy." Mastering Audience Advocacy means learning to view yourself, your company, your story, and your presentation through the eyes of your audience...