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How to Become Innovative
- By Tony Davila, Marc Epstein, Robert Shelton, Jonathan M. Cagan, Craig M. Vogel
- Published Aug 9, 2013 by FT Press.
Book
- Sorry, this book is no longer in print.
Description
- Copyright 2013
- Edition: 1st
- Book
- ISBN-10: 0-13-374123-0
- ISBN-13: 978-0-13-374123-0
Making Innovation Work presents a formal innovation process proven to work at HP, Microsoft, and Toyota to help ordinary managers drive top and bottom line growth from innovation. The authors have drawn on their unsurpassed innovation consulting experience -- as well as the most thorough review of innovation research ever performed. They'll show what works, what doesn't, and how to use management tools to dramatically increase the payoff from innovation investments. Learn how to define the right strategy for effective innovation, how to structure an organization to innovate best, how to implement management systems to assess ongoing innovation, how to incentivize teams to deliver, and much more. This book offers the first authoritative guide to using metrics at every step of the innovation process -- from idea creation and selection through prototyping and commercialization. This updated edition refreshes the examples used throughout the book and features a new introduction that gives currency to the principles covered throughout.
For years, Creating Breakthrough Products has offered an indispensable roadmap for uncovering new opportunities, identifying what customers really value, and building products and services that redefine markets -- or create entirely new markets. Now, the authors have thoroughly updated their classic book, adding brand-new chapters on service design and global innovation, plus new insights, best practices, and case studies from both U.S. and global companies. Their new second edition presents:
- Revolutionary (Apple-style) and evolutionary (Disney-style) approaches to innovation: choosing between them, and making either one work
- More coverage of Value Opportunity Analysis and ethnography
- New case studies ranging from Navistar's latest long-haul truck to P+G's reinvention of Herbal Essences, plus updates to existing cases
- New coverage of the emerging environment of product-service ecosystems
- Additional visual maps and illustrations that make the book more intuitive and accessible
Readers will find new insights into identifying Product Opportunity Gaps that can lead to enormous success, navigating the "Fuzzy Front End" of product development, and leveraging contributions from diverse product teams -- while staying relentlessly focused on their customers' values and lifestyles, from strategy through execution.
Sample Content
Table of Contents
Making Innovation Work
Introduction to Updated Edition xiii
Introduction xliii
Chapter 1 Driving Success: How You Innovate Determines What You Innovate 1
Chapter 2 Mapping Innovation: What Is Innovation and How Do You Leverage It? 29
Chapter 3 Choosing Your Destiny: How to Design a Winning Innovation Strategy 59
Chapter 4 Organizing for Innovation: How to Structure a Company for Innovation 87
Chapter 5 Management Systems: Designing the Process of Innovation 119
Chapter 6 Illuminating the Pathway: How to Measure Innovation 145
Chapter 7 Rewarding Innovation: How to Design Incentives to Support Innovation 181
Chapter 8 Learning Innovation: How Do Organizations Become Better at Innovating? 211
Chapter 9 Cultivating Innovation: How to Design a Winning Culture 237
Chapter 10 Conclusion: Applying the Innovation Rules to Your Organization 263
Endnotes 289
Bibliography 307
Additions to Bibliography for Updated Edition 329
Index 333
Creating Breakthrough Products
Foreword by Dee Kapur xix
Acknowledgments xxi
About the Authors xxiii
Preface xxv
Glossary of Acronyms and Terms xxxv
Part One The Argument 1
Chapter 1 What Drives New Product Development 2
Chapter 2 Moving to the Upper Right 36
Chapter 3 The Upper Right: The Value Quadrant 64
Chapter 4 The Core of a Successful Brand Strategy: Breakthrough Products and Services 100
Part Two The Process 125
Chapter 5 A Comprehensive Approach to User-Centered, Integrated New Product Development 126
Chapter 6 Integrating Disciplines and Managing Diverse Teams 162
Chapter 7 Understanding the User’s Needs, Wants, and Desires 204
Part Three Further Evidence 255
Chapter 8 Service Innovation: Breakthrough Innovation on the Product–Service Ecosystem Continuum 256
Chapter 9 Case Studies: The Power of the Upper Right 282
Chapter 10 Case Studies: The Global Power of the Upper Right 318
Chapter 11 Where Are They Now? 338