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The FT Essential Guide to Writing a Business Plan: How to win backing to start up or grow your business, 2nd Edition
- By Vaughan Evans
- Published Nov 2, 2015 by FT Press.
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eBook (Watermarked)
- Your Price: $18.39
- List Price: $22.99
- Includes EPUB, MOBI, and PDF
- About eBook Formats
This eBook includes the following formats, accessible from your Account page after purchase:
EPUB
The open industry format known for its reflowable content and usability on supported mobile devices.
MOBI
The eBook format compatible with the Amazon Kindle and Amazon Kindle applications.
PDF
The popular standard, used most often with the free Adobe® Reader® software.
This eBook requires no passwords or activation to read. We customize your eBook by discreetly watermarking it with your name, making it uniquely yours.
Description
- Copyright 2015
- Dimensions: 6 X 9
- Pages: 296
- Edition: 2nd
- Book
- ISBN-10: 1-292-08514-2
- ISBN-13: 978-1-292-08514-2
In one engaging, outcome-oriented book, The FT Essential Guide to Writing a Business Plan gives you:
- The essential knowledge you need to write a winning business plan – quickly and without fuss
- Guidance on how to focus throughout on the plan’s purpose – to win backing
- Samples of what a good plan looks like, so you can benchmark your own as you write it
- Checklists, tips, examples and milestones to ensure you’re on target
- Prompts to reflect on, evaluate and learn from your experience
With advice that’s instantly applicable, whether your business is a start-up or a more established company looking to grow, this is the one guide you need to create a credible and persuasive plan.
Sample Content
Table of Contents
Preface
Introduction
Part 1: Preparing your plan
Chapter 1 - Essential preparation
Result
Need
Preparation
Plans for SMEs
Part 2: Writing your plan
Chapter 2 - The business
Background
Business mix by segment
Segmentation in a start-up
Chapter 3 - Market demand
Market size
Market growth
Market demand for a start-up
Market demand risks and opportunities
Chapter 4 - Competition
Your competitors
Competitive intensity
Competition in a start-up
Industry competition risks and opportunities
Chapter 5 - Strategy
Competitive position
Strategy
Strategy in a start-up
Strategic risks and opportunities
Chapter 6 - Resources
Management
Marketing
Operations and capital expenditure
Resource risks and opportunities
Chapter 7 - Financials and forecasts
Historic financials
Market-driven sales forecasts
Competition-driven margin forecasts
Funding the plan
Full financial forecasts
Forecasts in a start-up
Financial risks and opportunities
Chapter 8 - Risk, opportunity and sensitivity
Meet the Suns and Clouds chart
What the suns and clouds tell you
Sensitivity testing
Chapter 9 - Conclusion
Conclusion
Executive summary
Investment highlights
Part 3: Using your plan
Chapter 10 - Pitching your plan
Focusing the content
Using PowerPoint
Delivering the message
Chapter 11 - Setting targets
Choosing key performance indicators
Setting milestones
Chapter 12 - Performing to plan
Monitoring your plan
Appraising managerial performance
Evaluating your plan
Epilogue: Beware these characters!
Appendices
Appendix A: Deriving competitive position
Appendix B: Structured interviewing of customers
Appendix C: An example business plan
Appendix D: Further reading
Index
