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The Financial Times Guide to Business Networking: How to use the power of online and offline networking for business success, 2nd Edition

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The Financial Times Guide to Business Networking: How to use the power of online and offline networking for business success, 2nd Edition


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  • Copyright 2014
  • Dimensions: 6-1/4" x 9-1/4"
  • Pages: 272
  • Edition: 2nd
  • Book
  • ISBN-10: 1-292-00395-2
  • ISBN-13: 978-1-292-00395-5

‘A great, practical guide to all aspects of networking – stuffed with lots of quick and easy tips to help you leverage the power of your network.’

Ivan Misner, NY Times bestselling author and founder of BNI and Referral Institute


'This practical and easy-to-read book will quickly get you the results you need from your network.'
Charlie Lawson, BNI UK and Ireland national director

‘A “must read” for anyone wanting to use the power of face-to-face AND online networking to generate career and business success.’

Andy Lopata, author of Recommended and And Death Came Third

Up to 80 per cent of opportunities come from people who already know you, so the more people you know, the more chance you have of winning the new business or career you want.

The Financial Times Guide to Business Networking is your definitive introduction to a joined-up networking strategy that really works. This award-winning book has now been fully updated to include new chapters on generating referrals and boosting your confidence when networking, as well as the latest advice on social networking sites. 

  • Successfully combine online and offline networking techniques
  • Develop the best networking approaches and behaviours
  • Make a great first impression, build rapport and generate strong business relationships
  • Talk to the right people, have productive conversations and effectively work a room

Sample Content

Table of Contents

About the author




Part 1  The joined-up approach to business networking

1 Why network?

2 How to create opportunities via networking

3 Behave like a great networker


Part 2  Online and face-to-face networking options explored

4 Face-to-face options

5 Online networking options

6 Blogging


Part 3  Essential networking skills for the joined-up networker

7 An introduction to the FITTERTM process for successful networking

8 Making the right first impression

9 How to keep the conversation going

10   How to work a room

11   How to ask for referrals and introductions

12   How to build your own community  

13   International networking


Part 4  Putting your joined-up approach to networking into action

14   Building your own successful joined-up networking strategy  

15   Writing your joined-up networking plan

16   How to fit it all in

17   A final word about networking

Appendix 1: Useful Financial Times articles


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