Essential Facebook Development: Build Successful Applications for the Facebook Platform: Build Successful Applications for the Facebook Platform
- By John J. Maver, Cappy Popp
- Published Nov 12, 2009 by Addison-Wesley Professional. Part of the Developer's Library series.
- Copyright 2010
- Dimensions: 7 X 9
- Pages: 480
- Edition: 1st
- Book
- ISBN-10: 0-321-63798-4
- ISBN-13: 978-0-321-63798-7
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Product Author Bios
John Maver has been involved with the Facebook, Bebo, and MySpace platforms from the time they were released, and he has written several successful applications. He has been a speaker at conferences and webinars about Facebook development and was the Featured Developer for the Bebo platform in the spring of 2008. As cofounder and Principal of Thought Labs, John has worked with small businesses and Fortune 100 companies to find the right goals, strategies, and implementations for their social media campaigns. Prior to specializing in social media, John spent ten years leading software-development teams and building award-winning software-debugging products.
Cappy Popp frequently speaks about Facebook and other topics at conferences such as GSP East, MITX, Social Media Business School, and others. He has been developing popular applications for Facebook and other social networking platforms since they launched. Cappy also cofounded Thought Labs, where he’s implemented many thriving social media solutions for clients of all sizes, from small businesses to some of the world’s largest companies. In addition to “budding author,” Cappy has enjoyed many careers, including executive chef, principal software engineer of award-winning debugging tools, and flourishing entrepreneur. Alright, he’s still working on that last one…. In his comically fleeting spare time, he is a die-hard foodie with a passion for ethnic cuisine.
“What sets this title apart is the authors’ deep insight of how to leverage the Facebook API to create wildly successful applications. They even provide instructions of how to a/b test, track, and analyze metrics to increase the exposure and engagement of your applications. Their knowledge is practical and after putting their techniques to use, my applications have achieved better results.”
–Joseph Annuzzi, Jr., App Architect, PeerDynamic.com
With more than 250 million active users, Facebook is the world’s #1 social networking platform. But developing successful Facebook applications presents unique challenges, both technical and nontechnical. Now, two of the world’s most experienced Facebook developers show you exactly how to meet those challenges. Essential Facebook Development offers insider guidance and up-to-the-minute best practices for the entire application lifecycle: design, coding, testing, distribution, post-launch monitoring, metrics, and even application marketing.
Using extensive real-world examples, John Maver and Cappy Popp reveal why some Facebook applications succeed brilliantly while others fail. Next, they walk through building a complete application using every major component of the Facebook platform. Maver and Popp thoroughly cover Facebook’s most important new features, including Facebook Connect, and provide extensive information available nowhere else–from measuring application success to monetization. Coverage includes
- Thorough introductions to Facebook’s current architecture, integration points, and development technologies
- Discussion of successful Facebook applications–and what makes them successful
- What every developer must know about Facebook’s Terms of Service
- Creating an effective application infrastructure
- Creating canvas pages with FBML and IFrames
- Adding support for profiles, application tabs, and messaging
- Incorporating JavaScript into Facebook applications with FBJS
- Integrating Facebook into external sites with Facebook Connect and the Facebook JavaScript Client Library
- Debugging techniques for Facebook applications
- Spreading, monitoring, and tuning applications
Author's Site
Visit the author's web site for Updates and Source Code.
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19 of 19 people found the following review helpful
Code deprecated :S, By
Amazon Verified Purchase(What's this?)
This review is from: Essential Facebook Development: Build Successful Applications for the Facebook Platform: Build Successful Applications for the Facebook Platform (Paperback)
I bought this book after read that it was the November 2009 edition... yeah right.. its the 2009 edition with the info of maybe 2008, very disappointed.The book refers to a website for more info [...] that doesn't give any supplemental info, source code... Also a big part of the book's code will be deprecated between these days (12/2009) and the first months of 2010. So if you use the example of the book you will end at [...] looking for how to fix the "example" LOL! At the end, the book have a lot of nice information about FB platform but for development work halfway. I will give them 2 stars only because the holidays.
13 of 13 people found the following review helpful
Good idea but outdated and no updates on website,
This review is from: Essential Facebook Development: Build Successful Applications for the Facebook Platform: Build Successful Applications for the Facebook Platform (Paperback)
I really enjoyed the examples and the code walk through. Unfortunately large chunks are outdated. For example chapter 9 - feed templates have been deprecated. So I have spent a large chunk of time figuring out what works and what doesn't. Yes this is clearly an issue for any book on Facebook apps. The Facebook environment changes often and fast. However the authors should be keeping abreast and updating chapters and code samples. If they did this I would probably have given a 4 or 5. I have written opened discussions on the books forum and have has no replies. On the positive side the book is well written and detailed enough to make it a good intermediate guide. Making it more interactive would help a lot.
9 of 9 people found the following review helpful
Out of date,
Amazon Verified Purchase(What's this?)
This review is from: Essential Facebook Development: Build Successful Applications for the Facebook Platform: Build Successful Applications for the Facebook Platform (Paperback)
Facebook changed a lot of its app structure and programming in April 2010, invalidating a lot of the information in this book (and most other Facebook guides as well). There is still some useful information here. For the most part, though, this book is out of date and not helpful.
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Online Sample Chapter
Essential Facebook Development: Making Great Applications
Table of Contents
Preface xvi
Part I: Introduction to Facebook Applications
Chapter 1: Facebook Applications: The Basics 3
Chapter 2: Making Great Applications 21
Chapter 3: Platform Architecture Overview 31
Chapter 4: Platform Developer Tools 49
Chapter 5: Facebook Terms of Service and Application Programs 69
Part II: Developing Applications
Chapter 6: The Basics of Creating Applications 83
Chapter 7: Building the Canvas 107
Chapter 8: Updating the Profile 133
Chapter 9: Feed Stories, Feed Forms, and Templates 155
Chapter 10: Publisher, Notifications, and Requests 193
Chapter 11: FBJS, Mock AJAX, and Flash 243
Part III: Integrating Facebook into an External Website
Chapter 12: Facebook JavaScript Client Library 315
Chapter 13: Facebook Connect 343
Part IV: Post Launch
Chapter 14: Measuring Application Success 369
Chapter 15: Spreading and Monetizing Applications 385
Chapter 16: Improving Application Performance and Workflow 399
Part V: Appendices
Appendix A: Resources 421
Appendix B: Beta Features 423
Index 427
Sample Pages
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