Business & Management
Sales & Marketing
Effective Branding Begins with a Name. . .And Other Keys to Creating Brands People Love
- Your Price: $1.59
- List Price: $1.99
About Watermarked eBooks
This PDF will be accessible from your Account page after purchase and requires the free Adobe® Reader® software to read it.
The eBook requires no passwords or activation to read. We customize your eBook by discreetly watermarking it with your name, making it uniquely yours.
Watermarked eBook FAQ
- Copyright 2010
- Dimensions: 5-3/8 X 8-1/4
- Pages: 10
- Edition: 1st
- ISBN-10: 0-13-706124-2
- ISBN-13: 978-0-13-706124-2
This Element is an excerpt from The Truth About Creating Brands People Love (ISBN: 9780137128167) by Brian D. Till and Donna Heckler. Available in print and digital formats.
Get branding right from the start, with great product names, powerful differentiators, and meaningful, motivating, memorable taglines.
“Close-Up,” “Jiffy Lube,” “Rain Dance,” “The Medicine Shoppe,” “Irish Spring,” and “Puppy Chow”: all are great names that reflect the essence of the product or service. Good branding starts with the name--the representation of the brand, conjuring images, concepts, and experiences. The name is the foundation for these perceptions....
Unlimited one-month access with your purchase