John Gattorna is one of the most original thinkers in the fast-changing arena of supply chain management. He has pioneered the idea of dynamic alignmentwhich is so powerfully presented in this ground-breaking book.
Martin Christopher, Professor of Marketing & Logistics, Cranfield School of Management
Supply chains are at the heart of competitive advantage in business today. If supply chains are managed successfully, companies will be able to deliver their products and services to customers in a smart, cost-effective way.
The key to successful supply chain management is recognising that its people who really drive the living supply chains that are at the heart of businesses. Supply chains are powered by the energy and expertise of employees and suppliers and by the changing wants and needs of customers. John Gattorna calls this principle of matching changing customer needs and desires with different supply chain strategies dynamic alignment.
To secure space in a new market, to grow or keep existing markets companies have to get their products out there faster. They need to be the first with new products and services and the first to match them with particular customer groups. The dynamic alignment model gives a structured way of linking customer expectations to the operational side of business while maintaining the flexibility to systematically modify fulfilment processes as customers inevitably change their buying preferences.
A word about the title
Ch.1: A new business model for new and challenging times
Ch.2 Customer conversations
Ch.3 Designing supply chain strategies
Ch.4 Implementing a multiple supply chain configuration
Ch.5 Leading from the front
Ch.6 Designing responsive organization structures
Ch.7 Continuous replenishment supply chains
Ch.8 Lean supply chains
Ch.9 Agile supply chains
Ch.10 Fully flexible supply chains
Ch.11 The 'Triple-A' supply chain revisted
Ch.12 Supplier conversations and teh four generic supply-side supply chains
Ch.13 'Hybrid' supply chains
Ch.14 New business models for new supply chains
Ch.15Delivering dynamic supply chains
Ch. 16 Meeting of minds
A word about the author