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Dynamic Supply Chains: Delivering value through people, 2nd Edition

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Dynamic Supply Chains: Delivering value through people, 2nd Edition


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  • Copyright 2010
  • Pages: 528
  • Edition: 2nd
  • Book
  • ISBN-10: 0-273-73040-1
  • ISBN-13: 978-0-273-73040-8

 “John Gattorna is one of the most original thinkers in the fast-changing arena of supply chain management. He has pioneered the idea of dynamic alignmentwhich is so powerfully presented in this ground-breaking book.”

Martin Christopher, Professor of Marketing & Logistics, Cranfield School of Management

Supply chains are at the heart of competitive advantage in business today. If supply chains are managed successfully, companies will be able to deliver their products and services to customers in a smart, cost-effective way.

The key to successful supply chain management is recognising that it’s people who really drive the living supply chains that are at the heart of businesses. Supply chains are powered by the energy and expertise of employees and suppliers and by the changing wants and needs of customers. John Gattorna calls this principle of matching changing customer needs and desires with different supply chain strategies  dynamic alignment.

To secure space in a new market, to grow or keep existing markets companies have to get their products out there faster. They need to be the first with new products and services and the first to match them with particular customer groups. The dynamic alignment model gives a structured way of linking customer expectations to the operational side of business while maintaining the flexibility to systematically modify fulfilment processes as customers inevitably change their buying preferences.

Sample Content

Table of Contents

A word about the title
Author's Acknowledgements
Publisher's Acknowledgements


Ch.1:  A new business model for new and challenging times

Ch.2   Customer conversations

Ch.3   Designing supply chain strategies

Ch.4    Implementing a multiple supply chain configuration

Ch.5   Leading from the front

Ch.6   Designing responsive organization structures

Ch.7   Continuous replenishment supply chains

Ch.8   Lean supply chains

Ch.9   Agile supply chains

Ch.10 Fully flexible supply chains

Ch.11  The 'Triple-A' supply chain revisted

Ch.12  Supplier conversations and teh four generic supply-side supply chains

Ch.13  'Hybrid' supply chains

Ch.14 New business models for new supply chains

Ch.15Delivering dynamic supply chains

Ch. 16 Meeting of minds

Select bibliography
A word about the author


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