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Doing Things Right and Wrong Matters: Excellence and Relevance

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Doing Things Right and Wrong Matters: Excellence and Relevance

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  • Copyright 2011
  • Dimensions: 5-3/8" x 8-1/4"
  • Pages: 10
  • Edition: 1st
  • eBook (Watermarked)
  • ISBN-10: 0-13-261519-3
  • ISBN-13: 978-0-13-261519-8

This Element is an excerpt from Doing Both: How Cisco Captures Today's Profit and Drives Tomorrow's Growth (9780137083640) by Inder Sidhu. Available in print and digital formats.

Why successful innovation requires both excellence and relevance--and how to achieve them both.

“A truly 21st century idea.” “Bigger than the Internet.” “More important than the personal computer.” These were just a few of the early impressions of the Segway Personal Transporter. So where did Segway go wrong? Certainly not in design or execution: the device is a true marvel. But relevance to customers simply wasn’t as attainable as excellence....


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