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Disrupt: Think the Unthinkable to Spark Transformation in Your Business

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Disrupt: Think the Unthinkable to Spark Transformation in Your Business

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A complete five-step program for identifying disruptive business opportunities  and successfully executing on them.

  • Combines the creative industry’s most powerful “disruptive thinking” techniques with real business implementation discipline.

  • Walks through uncovering disruptive opportunities, conceiving disruptive ideas, shaping them into viable solutions, getting buy-in, and more.

  • By frog design’s Luke Williams, one of the world’s most experienced designers of disruptive products.

  • Description

    • Copyright 2011
    • Edition: 1st
    • Book
    • ISBN-10: 0-13-702514-9
    • ISBN-13: 978-0-13-702514-5

    For more and more companies in a world that's changing fast, there’s only one way to win the game: transform it entirely. For anyone who wants to thrive in this new order, this requires a revolution in thinking--a steady stream of disruptive strategies and unexpected solutions. Disrupt: Think the Unthinkable to Spark Transformation in Your Business shows how to generate and execute those solutions--a disruptive approach for a disruptive age.


    Author Luke Williams demonstrates his experience creating disruptive products and services at frog design, one of the world’s leading innovation firms. Williams combines the fluid creativity of "disruptive thinking" with the analytical rigor that is indispensable to business success. The result is a simple yet complete five-stage process for imagining a powerful market disruption and transforming it into reality.

    Using many examples and a book-length case study of Little Miss Matched, Williams shows how the more unexpected an idea, the smaller the number of competitors, and the more successful the company that brings it to market. He walks through generating a disruptive hypothesis, defining a disruptive market opportunity, creating multiple disruptive ideas, shaping them into an actionable solution, and persuading key stakeholders to adopt or invest in the solution.

    Disrupt offers readers a systematic way to redefine the future of a company, catch entire industries by surprise, and leave competitors scrambling to catch up.

    Sample Content

    Online Sample Chapter

    Generating a Disruptive Idea: Unexpected Ideas Have Fewer Competitors

    Sample Pages

    Download the sample pages (includes Introduction and Index)

    Table of Contents

    Introduction     1

    Disruptive Thinking:

        The Revolution is in Full Swing

    PART I: The Hypotheses, the Opportunity, and the Ideas

    Chapter 1     16

    Crafting a Disruptive Hypothesis:

         Be Wrong at the Start, to be Right at the End

    Chapter 2     38

    Discovering a Disruptive Opportunity:

         Explore the Least Obvious

    Chapter 3     76

    Generating a Disruptive Idea:

         Unexpected Ideas Have Fewer Competitors

    PART II: The Solution and the Pitch

    Chapter 4     106

    Shaping a Disruptive Solution:

         Novelty for Novelty’s Sake is a Resource Killer

    Chapter 5     142

    Making a Disruptive Pitch:

         Under Prepare the Obvious, Over Prepare the Unusual

    Epilogue     171

    An Instinct for Change:

         Look Where No One Else is Looking

    Quick Reference Guide     173

    Process Summary

    Endnotes     183

    Index     191

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