Home > Store > Graphics & Web Design

Designing the Moment: From First Impression to Conversion, Online Video

Designing the Moment: From First Impression to Conversion, Online Video

Your browser doesn't support playback of this video. Please download the file to view it.

Online Video

  • Your Price: $24.99
  • About this video
  • Accessible from your Account page after purchase. Requires the free QuickTime Player software.

    Videos can be viewed on: Windows 8, Windows XP, Vista, 7, and all versions of Macintosh OS X including the iPad, and other platforms that support the industry standard h.264 video codec.

Register your product to gain access to bonus material or receive a coupon.

Audio & Video

Video

Designing the Moment: From First Impression to Conversion

You need to upgrade your Flash Player. You need version 9 or above to view this video. You may download it here. You may also see this message if you have JavaScript turned off. If this is the case, please enable JavaScript and reload the page.

This preview has been compressed for content sampling purposes
and is not representative of the high quality and larger screen size
of the streaming video available for purchase.

Online Video FAQ


More Sample Clips

Introduction | Sample Clip 3

Description

  • Copyright 2009
  • Edition: 1st
  • Online Video
  • ISBN-10: 0-321-59216-6
  • ISBN-13: 978-0-321-59216-3

Have you ever wondered how the teams behind the most popular sites get so many people to sign up for their products and services? With so many great applications out there, how does someone choose one over another?
 
In the moments when users first experience a new Web application, it's vital that they are able to understand the purpose of the application, what they can gain from it, what to expect, whether or not they can trust it, and how long it might take to get up to speed.
 
In Designing the Moment: From First Impression to Conversion (Streaming Online Video), Robert Hoekman, Jr., author of Designing the Obvious and Designing the Moment, shows you the design elements that will help your users do exactly that. Robert offers examples from successful sites and San Francisco storefronts, shares stories from his own work, discusses the rationale for each design decision, and shows you how to apply these winning concepts to your own site to increase conversion rates and help you turn skeptical visitors into avid users.

Running Time: 55m 14s

Updates

Submit Errata

More Information

Unlimited one-month access with your purchase
Free Safari Membership