Thanks to advances in Internet commerce, every enterprise—even the smallest home-based business—now has the power to create a global presence. Each day, more businesses are drawn to the promise of increased access to customers, combined with dramatic cost reductions. However, consumer expectations and demands seem to increase daily. The major challenge in building successful Internet commerce sites continues to be how to use Internet technology most effectively to deliver added value to customers.
Written by two of the leading authorities in the field of Internet commerce, Designing Systems for Internet Commerce, Second Edition, explores the core issues surrounding the construction of successful Internet commerce systems. It provides a solid foundation, focusing on best practices and approaches for Internet architecture and design. This significant new edition reflects lessons learned since the late 1990s, explaining how and why essential technologies and commerce issues have evolved and how those changes have resulted in a new era for commerce systems. Topics covered include:
Designing Systems for Internet Commerce is your key to building a commerce site that will meet your business needs and satisfy demanding customers.
With a focus on problem solving, the authors share their mastery with you as they explore the major challenges and obstacles related to Internet commerce architecture and strategy. This comprehensive coverage includes:
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Sample Chapter 6
Why the Internet and Why Now?
What Do We Mean by Internet Commerce?
Business Issues in Internet Commerce.
Technology Issues in Internet Commerce.
Who Owns Internet Commerce in an Organization?
Structure of the Book.
Part One The Business of Internet Commerce2. The Commerce Value Chain.
Introducing the Commerce Value Chain.
Components of the Commerce Value Chain.
Who Is the Customer?
Marketing on the Internet.
Doing Business Internationally.
The Legal Environment.
Summary.3. Internet Business Strategy.
Commerce and Technology Revolutions.
A Historical Analogy.
The Internet Value Proposition.
New Competitive Threats.
New Competitive Opportunities.
Disintermediation and Reintermediation.
Summary.4. Business Models-Some Case Studies.
Introduction to Business Segments.
Summary.5. Conflicting Goals and Requirements.
Goals of the Participants.
The Role of Standards.
Privacy Versus Merchandising.
Summary.6. Functional Architecture.
What Is Architecture?
Core Architectural Ideas.
Examples of System Architecture.
Summary.7. Implementation Strategies.
Organizing for Internet Commerce.
Planning the Implementation.
Working with System Integrators.
The Roles of Internet Service Providers.
The Role of Standards.
Part Two The Technology of Internet Commerce.8. The Internet and the World Wide Web.
The Technology of the Internet.
Development of the Internet.
Design Principles of the Internet.
Core Network Protocols.
The World Wide Web.
Consumer Devices and Network Computers.
The Future of the Internet: Protocol Evolution.
Summary.9. Building Blocks for Internet Commerce.
Components in an Internet Commerce System.
Media and Application Integration.
Sessions and Cookies.
Commerce Client Technology.
Delivering Digital Goods.
Summary.10. System Design.
The Problem of Design.
A Philosophy of Design.
An Architectural Approach.
Design Principles Versus Technology Fads.
Summary.11. XML and Web Services.
What Is XML?
Basic XML Standards and Technologies.
XML for Data Exchange
XML for Communications-Web Services.
XML for Applications.
Summary.12. Creating and Managing Content.
What the Customers See.
Tools for Creating Content.
Integration with Other Media.
Types of Cryptography.
How to Evaluate Cryptography.
Secret-Key (Symmetric) Cryptography.
Public-Key (Asymmetric) Cryptography.
Certificates and Certificate Authorities.
Concerns About Security.
Why We Worry About Security for Internet Commerce
Thinking About Security.
Basic Computer Security.
Basic Internet Security.
Client Security Issues.
Server Security Issues.
Achieving Application Security.
Authentication on the Web.
Summary.15. Payment Systems.
The Role of Payment.
A Word About Money.
Real-World Payment Systems.
Online Credit Card Payment.
Peer-to-Peer Payment Systems.
Payment in the Abstract.
Summary.16. Shopping Carts and Order Management.
Managing Shopping Carts.
Purchase Order Information Flow.
Shopping Cart Presentation.
Abandoned Shopping Cart.
Summary.17. Transaction Processing.
Transactions and Internet Commerce.
Overview of Transaction Processing.
Transaction Processing in Internet Commerce.
Implementing Transaction Processing Systems.
Keeping Business Records.
Summary.18. Integration with Enterprise Applications.
The Details Behind the Scenes.
Enterprise Systems Architecture.
Enterprise Resource Planning Systems.
Logistics, Shipping, and Handling.
Example: SAP Integration.
Summary.19. Reliable and Scalable Systems.
Building Highly Available Systems.
Replication and Scaling.
Backup and Disaster Recovery.
Summary.20. Mobile and Wireless Systems.
Overview of Mobile and Wireless Technologies.
A Range of Devices.
Wireless LAN Technology.
Security and the Wireless LAN.
The Mobile User Experience.
Part Three Systems for Internet Commerce.21. Putting It All Together.
Building Complete Systems.
Federated Commerce System.
Case Study: Business-to-Business System.
Case Study: Business-to-Consumer System.
Case Study: Information Commerce.
Summary.22. The Future of Internet Commerce.
Resources and Further Reading.Index. 0201760355T04282003
In 1994, The Economist ranked the Internet between the telephone and the printing press in its long-term impact on the world. Just as those inventions transformed society, so the Internet has already begun a transformation--one that is happening much faster than the earlier revolutions. Commerce, of course, is one arena already feeling the effects of the Internet. In the past few years, we have seen dramatic changes in some businesses, the creation of new businesses, and significant effects on others.
In the nineteenth century, fast transportation--the railroad--fundamentally changed commerce. At the end of the twentieth century, the Internet is making fundamental changes to commerce for the next century. We are just at the beginning of the revolution. It is a revolution made possible by technology, offering a tremendous variety of new business opportunities. The technology will continue to change, and change at a rapid pace. New markets will appear and old ones will be transformed or disappear entirely. The short-term changes in technology and markets are important, but the reaction to them must be balanced with a long-term business vision. The challenge is using the technology effectively to achieve business goals.
The audience for this book is what we call the "Internet commerce team." This team includes people responsible for business and those responsible for technology. It includes those who develop the strategic vision for a company and those who put the strategy into action. In other words, the Internet commerce team is the group of people who work to make Internet commerce happen, from vision to implementation.
Our focus is on making Internet commerce happen and making it successful over the long term. In some ways, Internet commerce seems deceptively simple: companies think, "Let's put up a Web site and watch the money roll in." A year later they're wondering what happened and why it wasn't successful. As anyone involved in running a business knows, nothing is ever that easy. The basic rules of business haven't changed, but the Internet does change the playing field. It offers new markets, new ways to get close to customers, and new ways to work with partners.
For some, the excitement over Internet commerce has created a "credibility gap" between grand visions of change and the day-to-day problems of running computer systems for a business. It is easy to paint an exciting vision of the future, yet often difficult to figure out how to get there. This book aims to help bridge this gap, grounding the vision of change with what is possible for businesses to achieve with the changing technology.
Throughout the book, we emphasize both practice and principles--the what and the why. Practices are the actions--the specific ideas for specific circumstances. Principles are the general rules--the elements on which practices are built. As technology changes (or, for that matter, as business models change), the practices will need to change. The principles, in contrast, change more slowly and can be applied in a wide variety of circumstances. When a team understands the principles underlying what they do, they can adapt to changing circumstances and develop new practices for it. Without that understanding, they can become incapacitated when the situation changes and different practices are needed to be successful.
What the technology brings is a combination of new opportunities, changing cost structures, new customers, and faster response times. The technology opportunities must be combined with and tempered by the business goals. This book is about that combination--designing computer systems for doing business on open networks.
When we say this book is about design, we mean that it is intended to help with the design process. It doesn't give all the answers; the actual design for your business requirements is likely to be very different from someone else's. Nonetheless, we can explore some of the common issues and critical questions to ask when planning any system for Internet commerce. In the process, we look at some of the key technologies of today and apply those technologies in several examples.
A word of warning: at times it may seem that we are overly concerned with potential problems--the things that can go wrong. These are not reasons to avoid Internet commerce. Rather, we think it is important to approach Internet commerce as you would any other business proposition, understanding the downside as well as the upside, the risks as well as the benefits. On balance, using the Internet for commerce can be a tremendous asset for businesses. Doing everything possible to maximize the chances for success is merely good business.
We have created a Web site for this book at http://www.treese.org/Commerce/.
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