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Demand and Supply Integration: The Key to World-Class Demand Forecasting
- By Mark A. Moon
- Published Jan 17, 2013 by FT Press. Part of the FT Press Operations Management series.
- Copyright 2013
- Dimensions: 6" x 9"
- Pages: 272
- Edition: 1st
- Book
- ISBN-10: 0-13-308801-4
- ISBN-13: 978-0-13-308801-4
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Product Author Bios
DR. MARK A. MOON (Knoxville, TN) is Associate Professor of Marketing and Head of the Department of Marketing and Supply Chain Management at University of Tennessee, Knoxville. He teaches at undergraduate, MBA, and Executive MBA levels, and teaches Demand Planning, Forecasting, and Marketing Strategy in several executive programs. Moon co-authored Sales Forecasting Management; has published in journals including The Journal of the Academy of Marketing Science, International Journal of Forecasting, Supply Chain Management Review, and Foresight; and has consultedfor firms ranging from AlliedSignal to Whirlpool. He held sales and marketing positions with IBM and Xerox.
Supply chain professionals: master pioneering techniques for integrating demand and supply, and create demand forecasts that are far more accurate and useful! In Demand and Supply Integration, Dr. Mark Moon presents the specific design characteristics of a world-class demand forecasting management process, showing how to effectively integrate demand forecasting within a comprehensive Demand and Supply Integration (DSI) process. Writing for supply chain professionals in any business, government agency, or military procurement organization, Moon explains what DSI is, how it differs from approaches such as SandOP, and how to recognize the symptoms of failures to sufficiently integrate demand and supply. He outlines the key characteristics of successful DSI implementations, shows how to approach Demand Forecasting as a management process, and guides you through understanding, selecting, and applying the best available qualitative and quantitative forecasting techniques. You'll learn how to thoroughly reflect market intelligence in your forecasts; measure your forecasting performance; implement state-of-the-art demand forecasting systems; manage Demand Reviews, and much more. For wide audiences of supply chain, logistics, and operations management professionals at all levels, from analyst and manager to Director, Vice President, and Chief Supply Chain Officer; and for researchers and graduate students in the field.
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1 of 1 people found the following review helpful
Essential Reading, By
This review is from: Demand and Supply Integration: The Key to World-Class Demand Forecasting (FT Press Operations Management) (Hardcover)
Dr. Moon has continued to advance the already strong University of Tennessee Supply Chain Management expertise in the field of forecasting and demand planning with his new book. He touches on all the right subjects in a clear yet integrated approach. All involved in any aspect of supply chain planning (sales & marketing, demand planning, and manufacturing/supply) will benefit from this book. Dr. Moon is one of the leading thinkers emerging in this field and his new book reflects this.
1 of 1 people found the following review helpful
Very forward thinking and intelligent, By Chad Autry (Knoxville, TN) - See all my reviews
This review is from: Demand and Supply Integration: The Key to World-Class Demand Forecasting (FT Press Operations Management) (Hardcover)
After reading only through the first few chapters, it is evident that this is one of the most comprehensive and cutting edge treatments of demand planning, forecasting, and related subjects on the market. Many companies make the mistake of thinking that sales and marketing can operate independently of procurement and manufacturing, and the author not only demonstrates why this is not at all true, but what modern organizations can do to shape demand and adjust supply so that optimal efficiencies and effectiveness can be gained. In addition, the book is written so as to be accessible to new managers, but also has the depth and rigor needed to appeal to the experienced executive. The anecdotes are very helpful, and I could see this book being useful in both the managerial and academic settings as a truly revolutionary way of thinking about how multiple business functions can work in synchronization in order to give the organization an advantage. A truly excellent contribution.
Excellent book on Demand and Supply Integration, By
This review is from: Demand and Supply Integration: The Key to World-Class Demand Forecasting (FT Press Operations Management) (Hardcover)
Customer review from the Amazon Vine™ Program (What's this?)
I found this to be a very engaging and well written overview of the challenges of inventory stockpiling and dispersion of good in the global marketplace. The FT Press Operations Management is widely respected and this title is one of the best I've encountered on the subject. Filled with many good examples and worth your time.
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Table of Contents
Preface xxi
Chapter 1 Demand/Supply Integration 1
Chapter 2 Demand Forecasting as a Management Process 31
Chapter 3 Quantitative Forecasting Techniques 59
Chapter 4 Qualitative Forecasting Techniques 93
Chapter 5 Incorporating Market Intelligence into the Forecast 119
Chapter 6 Performance Measurement 139
Chapter 7 World-Class Demand Forecasting 171
Chapter 8 Bringing It Back to Demand/Supply Integration: Managing the Demand Review 219
Index 237
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