Business & Management
Sales & Marketing
Delivering the Promise of Your Brand, Keeping the Promise. . .and Other Keys to Creating Brands People Love
- Your Price: $1.59
- List Price: $1.99
About Watermarked eBooks
This PDF will be accessible from your Account page after purchase and requires the free Adobe® Reader® software to read it.
The eBook requires no passwords or activation to read. We customize your eBook by discreetly watermarking it with your name, making it uniquely yours.
Watermarked eBook FAQ
- Copyright 2010
- Dimensions: 5-3/8 X 8-1/4
- Pages: 8
- Edition: 1st
- ISBN-10: 0-13-706092-0
- ISBN-13: 978-0-13-706092-4
This Element is an ecerpt from The Truth About Creating Brands People Love (ISBN: 9780137128167) by Brian D. Till and Donna Heckler. Available in print and digital formats.
Build a brand that everyone in the organization owns, lives, loves--and shines through in every customer interaction.
A brand is a promise you make to your consumers. That promise has two parts: what you say you are promising, and what you actually deliver. Don’t assume the brand is owned by marketing. Marketing is the quarterback, calling plays for the brand, but every person and department is crucial to its success.
Unlimited one-month access with your purchase