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Accessible to both the entrepreneur and the experienced executive, this second edition of The Definitive Business Plan is the fast track to intelligent business planning. This international bestseller is THE ultimate guide to business planning. Whether your goal is to launch a new business or secure corporate support for a new venture, it will help you build a plan capable of driving and directing a robust business.
Foreword xii
Introduction to Second Edition xix
1. What's it all about
2. A Winning Presentation
3. Getting down to it
4. Know Yourself
5. Know the World
6. The Core of Your Plan
7. About these Numbers
8. Getting to Gross Profit
9. Getting to Net Profit
10. Funding the Business
11. Managing Risks
12. Getting it Approved
13. Now Make it Happen
Appendix:
Case - Tetrylus Inc business plan