Death of Corporate Reputation, The: How Integrity Has Been Destroyed on Wall Street, Rough Cuts
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- Copyright 2013
- Dimensions: 6" x 9"
- Pages: 304
- Edition: 1st
- Rough Cuts
- ISBN-10: 0-13-303977-3
- ISBN-13: 978-0-13-303977-1
This is the Rough Cut version of the printed book.
Why did the financial scandals really happen? Why are they continuing to happen? In The Death of Corporate Reputation, Yale's Jonathan Macey reveals the real, non-intuitive reason and offers a new path forward. For more than a century, law firms, investment banks, accounting firms, credit rating agencies, and companies seeking regular access to U.S. capital markets made large investments in their reputations. They treated customers well and sometimes endured losses in transactions or business deals in order to sustain and nurture their reputations as faithful brokers and “gate-keepers.” This has changed completely. The existing business model among leading participants in today’s capital markets no longer treats customers as valued clients whose trust must be earned and nurtured but as one-off “counter-parties” to whom no duties are owed and no loyalty is required. The rough-and-tumble norms of the marketplace have replaced the long-standing reputational model in U.S. finance.
This book describes the transformation in American finance from the old reputational model to the existing laissez faire model and argues that the change came as a result of three factors: (1) the growth of reliance on regulation rather than reputation as the primary mechanism for protecting customers; (2) the increasing complexity of regulation, which made technical expertise rather than reputation the primary criterion on which customers choose whom to do business with in today’s markets; and (3) the rise of the “cult of personality” on Wall Street, which has led to a secular demise in the relevance of companies’ reputations and the concomitant rise of the individual “rain-makers” reputation as the basis for premium pricing of financial services. This compelling book will drive the debate about the financial crisis and financial regulation for years to come--both inside and outside the industry.
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