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Customer Share Marketing: How the World's Great Marketers Unlock Profits from Customer Loyalty teaches customer share marketing, which leverages customer loyalty through direct marketing and advanced, Internet-driven sales techniques. Author Tom Osenton demonstrates how leading companies apply customer share marketing to increase sales and profits, often more effectively and at a substantial savings over traditional methods.
I. THE BATTLE FOR MARKET SHARE.1. The Web Weighs In.
II. UNLOCKING THE POWER OF CUSTOMER LOYALTY.5. Marketing One-to-One Comes of Age.
III. ACQUIRING CUSTOMERS AND PERMISSION.10. Feeding The Funnel: How to Acquire Customers and Permission.
IV. RETAINING CUSTOMERS AND GROWING CUSTOMER SHARE.12. Working The List: How to Retain Customers and Grow Customer Share.
V. MARKETING IN THE NEXT ECONOMY.14. Maximizing the Power of Mass and Direct Marketing.