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Crowdsourcing Can Be Your Business Momentum Builder: Like Linden Lab and Virgin Mobile
- By Barry Libert, Jon Spector
- Published Feb 1, 2010 by FT Press. Part of the FT Press Delivers Elements series.
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Description
- Copyright 2010
- Edition: 1st
- eBook (Watermarked)
- ISBN-10: 0-13-708050-6
- ISBN-13: 978-0-13-708050-2
This Element is an excerpt from We Are Smarter Than Me: How to Unleash the Power of Crowds in Your Business (9780132244794) by Barry Libert and Jon Spector. Available in print and digital formats.
How Virgin Mobile and other leading-edge companies are driving new momentum through Internet crowdsourcing.
GM has created a whole complex where you can go to a drive-in theater or tune-up shop and, oh yes, check out the Pontiac Solstice. At Dell’s factory, you can customize your PC and have it shipped to your door. Reuters has set up a newsroom. You can enjoy it all without moving an inch. You’re in Second Life, the online virtual universe….
