Home > Store > Business & Management > Sales & Marketing

China's New Culture of Cool: Understanding the world's fastest-growing market

Register your product to gain access to bonus material or receive a coupon.

China's New Culture of Cool: Understanding the world's fastest-growing market

eBook (Adobe DRM)

  • Your Price: $17.59
  • List Price: $21.99
  • About Adobe DRM eBooks
  • This eBook requires the free Adobe® Digital Editions software.

    Before downloading this DRM-encrypted PDF, be sure to:


    • Install the free Adobe Digital Editions software on your machine. Adobe Digital Editions only works on Macintosh and Windows, and requires the Adobe Flash Player. Please see the official system requirements.
    • Authorize your copy of Adobe Digital Editions using your Adobe ID (select AdobeID as the eBook vendor). If you don't already have an Adobe ID, you can create one here.

Description

  • Copyright 2007
  • Dimensions: 7 X 9
  • Pages: 216
  • Edition: 1st
  • eBook (Adobe DRM)
  • ISBN-10: 0-321-49106-8
  • ISBN-13: 978-0-321-49106-0

When China opened its borders to travelers and its economy to international trade, businesses all over the world took note. With well over one billion people, it represented a huge potential marketplace for goods and services. Huge as it is, however, China is not a monolithic culture. Though deeply rooted in native traditions, its contemporary marketplace is eclectic, combining Chinese regional styles with elements borrowed from foreign cultures. Most of all, it is evolving at a remarkable pace. To succeed in that dynamic emerging market, smart businesses need to understand its driving influences—especially its urban youth.

Authors Lianne Yu, Cynthia Chan, and Christopher Ireland bring their collective experience and perspective to this thoughtful, beautifully illustrated analysis of the world’s fastest-growing market. Focusing on four fundamental aspects of the consumer Chinese lifestyle—food, style, home life, and mobility—they show how Chinese culture is speedily developing into a radically new form. Anyone who is interested in expanding his or her business in China should not miss this analysis.

Updates

Submit Errata

More Information

Unlimited one-month access with your purchase
Free Safari Membership