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Story:CHINA - The Race to Market_p1


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  • China is now viewed by many as becoming an "economic giant". This is of great interest to western corporations and the global economy in general, and is a very current issue
  • Through extensive research and interviewing chinese business leaders and politicians, it offers an informed judgement about where China is heading and what this means for business people
  • Covers a wide variety of issues to do with the development of China, such as Sino-American relations, entry to the World Trade Organisation, the state-market relationship, and internal reform
  • Gives an unbiased view of the situation, investigating key industry sectors from the point of view of western corporations, Chinese companies, and state or provincial authorities
  • China's future has been the subject of major surveys in The Economist and The Financial Times this year - both high on the business radar.
  • Only in October of this year. China announced plans to allow private and foreign investors to acquire controlling stakes in it's companies. This will create an even greater interest in China as it opens up significant opportunities for foreign companies to break into the China market.
  • Description

    • Copyright 2003
    • Dimensions: 6" x 9-1/4"
    • Pages: 304
    • Edition: 1st
    • Book
    • ISBN-10: 0-273-66321-6
    • ISBN-13: 978-0-273-66321-8

    What China's transformation means for business, markets and the world order

    "Here is a book on China that places corporations center stage. Story paints the broad canvas of China's transformation in all its dimensions, while providing sound advice to senior management. Here is corporate strategy on a grand scale. A must read".   
    Par-Anders Pehrson, Vice President Leadership, Ericsson

    "A very informative analysis of the political and economic transformation taking place in China and how this impacts business decisions, but more generally is a good analysis of China for western audiences."
    Eric A.Hyer, Brigham Young University, Utah

    "Jonathan Story has written an admirably clear, well informed and judiciously timed book that should deservedly attract a wide readership among those seeking a comprehensive yet penetrative knowledge of contemporary China, set in its international context". 

    Professor Jack Hayward FBA , Chairman, China Programmes, The British Academy.

    Making strategies for the business future of China

    With WTO membership under its belt and a new leadership emerging, China could be ready to take its place in the global economy as an economic powerhouse. But despite its immense economic progress transformation, the political challenge facing China's leaders could yet undermine the transformation. Is the Chinese dragon about to take flight or run out of puff?   How far will this transformation go and what are the implications for business? China's present and future challenge is the business world's future opportunity.

    In China; The Race to Market, Jonathan Story helps you and your business to answer three essential questions: what direction is China's development taking? Will china successfully emerge as a world power? And what do we need to know to do business with or invest in the emerging China?

    The book provides sharp insights on how to tailor corporate strategies to local conditions, and links public policy, corporate strategy, and markets in a smarter global business perspective.

    How can the business world make strategies for a country as multi-faceted and complex as China? The answer requires us to consider the future, where risks and rewards really lie, and to look at a much broader canvas than we conventionally do when we consider business or investment strategy. We have to understand the forces making China's future before we can learn about making business strategy there. Markets, politics, demographics and technology all have a role to play

    This book discusses the drivers and possible outcomes for the development of China - covering issues such as Sino-American relations, entry to the World Trade Organisation, the state-market relationship, and internal reform - and sets out a framework for understanding and doing business with the Chinas that emerges.

    By covering the politics and economics of China on different levels - international, national, and local - and by digging into history where necessary, the book will offer an informed judgement about where China is heading and what this means for business people. It will also investigate key industry sectors, such as telecoms, finance and automobiles, from the viewpoint of western corporations, Chinese companies, and state or provincial authorities. 

    "A fine and very informative book" - Jean-Pierre Cabestan, Director of the French Centre for Research on Contemporary China, Hong Kong

    "Well-structured, balanced in perspective and profound in analysis."
    Li Chunfang, from the Chinese Academy of Social Sciences

    Sample Content

    Table of Contents

    Chapter One: China’s Curse: To Live in Exciting Times.

    Chapter Two: China and the US: Ineluctable Partners or Rivals?

    Chapter Three: The land of the rising dragon: China’s Economic Growth

    Chapter Four: Riding the Tiger: China’s Economic Policy Reform

    Chapter Five: Feeling the Stones as You Cross the River: China’s Political Policy.

    Chapter Six: Applying the Dracula Principle: China joins the WTO.

    Chapter Seven: Keeping it in the Family: Corporate reform in China.

    Chapter Eight: Getting China Right: The multi-national experience.

    Chapter Nine: China in the Twenty-First Century.


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