Merging the goals of business with the goals of humanity.
Capitalism is indeed at a crossroads, facing international terrorism, worldwide environmental change, and an accelerating backlash against globalization. Companies are at crossroads, too: finding new strategies for profitable growth is now more challenging. Both sets of problems are intimately linked. Learn how to identify sustainable products and technologies that can drive new growth while also helping to solve today's most crucial social and environmental problems. Hart shows how to become truly indigenous to all markets -- and avoid the pitfalls of traditional 'greening' and 'sustainability' strategies. This book doesn't just point the way to a capitalism that is more inclusive and more welcome: it offers specific techniques to recharge innovation, growth, and profitability.
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About the Author.
Foreword: Fisk Johnson, Chairman and CEO, S.C. Johnson & Son, Inc.
Prologue: Capitalism at the Crossroads.
I. MAPPING THE TERRAIN.
1. From Obligation to Opportunity.
The Great Trade-Off Illusion.
The Greening Revolution.
Shattering the Trade-Off Myth.
Breaking Free of Command-and-Control.
Raging Against the Machine.
Smart Mobs Versus Smart Globalization.
The Road Ahead.
Overview of the Book.
2. Worlds in Collision.
The Three Economies.
The Money Economy.
The Traditional Economy.
New Lenses on the Global Market.
Developed Markets: Reducing Corporate Footprint.
Emerging Markets: Avoiding the Collision.
Traditional Markets: Understanding Real Needs.
The Value Proposition.
3. The Sustainable Value Portfolio.
Elements of Shareholder Value.
The Buzzword Sort.
Connecting the Dots: The Sustainable Value Portfolio.
Growing Profits and Reducing Risk Through Pollution Prevention.
Enhancing Reputation and Legitimacy Through Product Stewardship.
Accelerating Innovation and Repositioning Through Clean Technology.
Crystallizing the Firm’s Growth Path and Trajectory Through Sustainability Vision.
Charting the Sustainable Value Portfolio.
The Road to Sustainability.
Pursuing the White Space.
II. BEYOND GREENING.
4. Creative Destruction and Sustainability.
Continuous Improvement Versus Creative Destruction.
Greening = Continuous Improvement.
Beyond Greening = Creative Destruction.
From Textile Dyes to Biomaterials.
Using Carbon Dioxide to Change the World.
Whole Systems Thinking.
Reinventing the Wheels.
Technologies of Liberation.
Eating Your Own Lunch.
5. The Great Leap Downward.
On the Horns of a Dilemma.
The Tip of the Iceberg.
Driving Innovation from the Base of the Pyramid.
Connecting the World.
Power to the People.
Food, Health, and Hope?
A New Development Paradigm.
Taking the Leap.
6. Reaching the Base of the Pyramid.
It’s the Business Model, Stupid.
Increasing Earning Power.
Creating New Potential.
Assessing Sustainability Impact.
Village Phones: The Triple Bottom Line.
The MNC Advantage.
A Common Cause.
III. BECOMING INDIGENOUS.
7. Broadening the Corporate Bandwidth.
Learning from Ladakh.
The Post-Development Challenge.
Fanning Out: Extending the Scope of the Firm.
Fanning In: Integrating Diverse and Disconfirming Information.
From Transparency to Transactiveness.
From Alien to Native.
8. Developing Native Capability.
Expanding Our Concept of the Global Economy.
Engage First, Design Second.
Coinvent Custom Solutions.
Experiment with Low-Cost Probes.
Fly Under the Radar.
Work with Nontraditional Partners.
Build Social, Not Legal, Contracts.
Moving Beyond the Transnational Model.
9. Toward a Sustainable Global Enterprise.
Draining the Swamp.
The Next Tsunami
Avoid the Top-Down Bias.
Think as a Disrupter.
Reinvent Cost Structures.
Transform the Meaning of Scale.
Align the Organization.
Building the Cathedral.
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