Business & Management
Management & Strategy
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- Copyright 2010
- Dimensions: 5-3/8 X 8-1/4
- Pages: 10
- Edition: 1st
- ISBN-10: 0-13-704898-X
- ISBN-13: 978-0-13-704898-4
This Element is an excerpt from So What?: How to Communicate What Really Matters to Your Audience (ISBN: 9780137158263) by Mark Magnacca. Available in print and digital formats.
How to uncover and communicate the “So What?” benefits your customers really care about: the benefits that drive breakthrough success--in products, services, and in your own career!
At the 1964 New York World’s Fair, AT&T first presented its breakthrough in telecommunications: the PicturePhone. Hailed as a technological marvel, the PicturePhone ended up being what can only be described as a failure--but it was not for lack of trying on AT&T’s part....
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