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Buy It!: What's in It for Your Customers?

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Buy It!: What's in It for Your Customers?

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  • Copyright 2010
  • Dimensions: 5-3/8 X 8-1/4
  • Pages: 10
  • Edition: 1st
  • eBook (Watermarked)
  • ISBN-10: 0-13-704898-X
  • ISBN-13: 978-0-13-704898-4

This Element is an excerpt from So What?: How to Communicate What Really Matters to Your Audience (ISBN: 9780137158263) by Mark Magnacca. Available in print and digital formats.

How to uncover and communicate the “So What?” benefits your customers really care about: the benefits that drive breakthrough success--in products, services, and in your own career!

At the 1964 New York World’s Fair, AT&T first presented its breakthrough in telecommunications: the PicturePhone. Hailed as a technological marvel, the PicturePhone ended up being what can only be described as a failure--but it was not for lack of trying on AT&T’s part....


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