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Business Innovation Insights (Collection), 2nd Edition

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Business Innovation Insights (Collection), 2nd Edition

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  • Copyright 2013
  • Pages: 1089
  • Edition: 2nd
  • eBook (Watermarked)
  • ISBN-10: 0-13-345790-7
  • ISBN-13: 978-0-13-345790-2

An up-to-the-minute collection of techniques for jumpstarting innovation in any market, product, service, or process

Hot new ideas for supercharging business innovation in any market, right now: 4 extraordinary books from world-renowned pioneers in all facets of innovation!

This 4-book package brings together today’s fastest, most powerful, most realistic solutions for jumpstarting innovation -- whatever you sell, whatever industry you’re in! You’ll discover how to change the playing field, leverage your customers’ insights and expertise, uncover huge unmet needs, craft great customer experiences, and make innovation repeatable throughout your organization. In Predictable Magic, veteran industrial designer Ravi Sawhney and business strategist Deepa Prahalad introduce a breakthrough approach for systematically creating deep emotional connections between consumers and brands… seamlessly integrating corporate strategy with design… transcending the utilitarian (or even the “beautiful”) to build products that powerfully connect, touch, and move people... again and again! Next, in Do You Matter?, legendary industrial designer Robert Brunner (who laid the groundwork for Apple’s brilliant design language) and Stewart Emery help you use design to consistently create products, services, and experiences that matter to customers’ lives -- and thereby drive powerful, sustainable improvements in business performance. Through case studies from leaders like Nike, Apple, BMW and IKEA, they introduce design-driven techniques for managing your entire experience chain… defining effective design strategies and languages… managing design… using (and not abusing) research… extending design values into marketing and manufacturing… encouraging design innovations that open entirely new markets! Then, in Disrupt: Think the Unthinkable to Spark Transformation in Your Business,frog design’s Luke Williams shows how to start generating (and executing on) a steady stream of disruptive strategies and unexpected solutions. Williams combines the fluid creativity of "disruptive thinking" with the analytical rigor that’s indispensable to business success. The result: a simple yet complete five-stage process for imagining a powerful market disruption, and transforming it into a reality that catches your entire industry by surprise. Finally, in the highly-anticipated Second Edition of Creating Breakthrough Products: Revealing the Secrets that Drive Global Innovation, Jonathan Cagan and Craig Vogel offer an indispensable roadmap for uncovering new opportunities, identifying what customers really value today, and building products and services that transform markets. This edition contains brand-new chapters on service design and global innovation, new insights and best practices, and new case studies ranging from Navistar’s latest long-haul truck to P&G’s reinvention of Herbal Essence. You know how crucial innovation has become… this 4 book package will help you infuse it throughout your entire organization!

From world-renowned business innovation experts Deepa Prahalad, Ravi Sawhney, Robert Brunner, Stewart Emery, Russ Hall, Luke Williams, Jonathan Cagan, and Craig M. Vogel

Sample Content

Table of Contents

Predictable Magic: Unleash the Power of Design Strategy to Transform Your Business

Acknowledgments xv

About the Authors xix

Preface xxi

Introduction 1

PART I: Creation of a Design Strategy

Chapter 1 Set the Stage for Success 9

Chapter 2 Enable Your Stakeholders  19

Chapter 3 Map the Future  33

Chapter 4 Personify Your Consumer  51

Chapter 5 Own the Opportunity  71

Part I Conclusion  91

PART II: Implementation and Consumer Experience

Chapter 6 Work the Design Process 101

Chapter 7 Engage Emotionally  121

Chapter 8 Reward Your Consumer  139

Part II Conclusion  157

Afterword  161

Endnotes  165

Bibliography  171

Index  177

Do You Matter?: How Great Design Will Make People Love Your Company

Chapter 1: Design Matters 2

Chapter 2: Do You Matter? 18

Chapter 3: How To Matter 36

Chapter 4: Being Design Driven 66

Chapter 5: Your Brand is Not Your Logo 100

Chapter 6: Products as Portals 126

Chapter 7: Your Products and Services Are Talking to People 157

Chapter 8: Being a Design Driven Culture 180

Chapter 9: Go Forth and Matter 205

Endnotes 212

Index 216

Disrupt: Think the Unthinkable to Spark Transformation in Your Business

Introduction 1

Disruptive Thinking:

The Revolution is in Full Swing

PART I: The Hypotheses, the Opportunity, and the Ideas

Chapter 1 16

Crafting a Disruptive Hypothesis: Be Wrong at the Start, to be Right at the End

Chapter 2 38

Discovering a Disruptive Opportunity: Explore the Least Obvious

Chapter 3 76

Generating a Disruptive Idea: Unexpected Ideas Have Fewer Competitors

PART II: The Solution and the Pitch

Chapter 4 106

Shaping a Disruptive Solution: Novelty for Novelty’s Sake is a Resource Killer

Chapter 5 142

Making a Disruptive Pitch: Under Prepare the Obvious, Over Prepare the Unusual

Epilogue 171

An Instinct for Change: Look Where No One Else is Looking

Quick Reference Guide 173

Process Summary

Endnotes 183

Index 191

Creating Breakthrough Products: Revealing the Secrets that Drive Global Innovation, 2/e

Foreword by Dee Kapur xix

Acknowledgments xxi

About the Authors xxiii

Preface xxv

Glossary of Acronyms and Terms xxxv

Part One The Argument 1

Chapter 1 What Drives New Product Development 2

Chapter 2 Moving to the Upper Right 36

Chapter 3 The Upper Right: The Value Quadrant 64

Chapter 4 The Core of a Successful Brand Strategy: Breakthrough Products and Services 100

Part Two The Process 125

Chapter 5 A Comprehensive Approach to User-Centered, Integrated New Product Development 126

Chapter 6 Integrating Disciplines and Managing Diverse Teams 162

Chapter 7 Understanding the User’s Needs, Wants, and Desires 204

Part Three Further Evidence 255

Chapter 8 Service Innovation: Breakthrough Innovation on the Product—Service Ecosystem Continuum 256

Chapter 9 Case Studies: The Power of the Upper Right 282

Chapter 10 Case Studies: The Global Power of the Upper Right 318

Chapter 11 Where Are They Now? 338

Index 367


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