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Business Innovation Insights (Collection), 2nd Edition
- By Luke Williams, Deepa Prahalad, Robert J. Brunner, Ravi Sawhney, Jonathan M. Cagan, Craig M. Vogel
- Published Apr 29, 2013 by FT Press.
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Description
- Copyright 2013
- Edition: 2nd
- eBook (Watermarked)
- ISBN-10: 0-13-345790-7
- ISBN-13: 978-0-13-345790-2
An up-to-the-minute collection of techniques for jumpstarting innovation in any market, product, service, or process
Hot new ideas for supercharging business innovation in any market, right now: 4 extraordinary books from world-renowned pioneers in all facets of innovation!
This 4-book package brings together today’s fastest, most powerful, most realistic solutions for jumpstarting innovation -- whatever you sell, whatever industry you’re in! You’ll discover how to change the playing field, leverage your customers’ insights and expertise, uncover huge unmet needs, craft great customer experiences, and make innovation repeatable throughout your organization. In Predictable Magic, veteran industrial designer Ravi Sawhney and business strategist Deepa Prahalad introduce a breakthrough approach for systematically creating deep emotional connections between consumers and brands… seamlessly integrating corporate strategy with design… transcending the utilitarian (or even the “beautiful”) to build products that powerfully connect, touch, and move people... again and again! Next, in Do You Matter?, legendary industrial designer Robert Brunner (who laid the groundwork for Apple’s brilliant design language) and Stewart Emery help you use design to consistently create products, services, and experiences that matter to customers’ lives -- and thereby drive powerful, sustainable improvements in business performance. Through case studies from leaders like Nike, Apple, BMW and IKEA, they introduce design-driven techniques for managing your entire experience chain… defining effective design strategies and languages… managing design… using (and not abusing) research… extending design values into marketing and manufacturing… encouraging design innovations that open entirely new markets! Then, in Disrupt: Think the Unthinkable to Spark Transformation in Your Business,frog design’s Luke Williams shows how to start generating (and executing on) a steady stream of disruptive strategies and unexpected solutions. Williams combines the fluid creativity of "disruptive thinking" with the analytical rigor that’s indispensable to business success. The result: a simple yet complete five-stage process for imagining a powerful market disruption, and transforming it into a reality that catches your entire industry by surprise. Finally, in the highly-anticipated Second Edition of Creating Breakthrough Products: Revealing the Secrets that Drive Global Innovation, Jonathan Cagan and Craig Vogel offer an indispensable roadmap for uncovering new opportunities, identifying what customers really value today, and building products and services that transform markets. This edition contains brand-new chapters on service design and global innovation, new insights and best practices, and new case studies ranging from Navistar’s latest long-haul truck to P&G’s reinvention of Herbal Essence. You know how crucial innovation has become… this 4 book package will help you infuse it throughout your entire organization!
From world-renowned business innovation experts Deepa Prahalad, Ravi Sawhney, Robert Brunner, Stewart Emery, Russ Hall, Luke Williams, Jonathan Cagan, and Craig M. Vogel
Sample Content
Table of Contents
Predictable Magic: Unleash the Power of Design Strategy to Transform Your Business
Acknowledgments xv
About the Authors xix
Preface xxi
Introduction 1
PART I: Creation of a Design Strategy
Chapter 1 Set the Stage for Success 9
Chapter 2 Enable Your Stakeholders 19
Chapter 3 Map the Future 33
Chapter 4 Personify Your Consumer 51
Chapter 5 Own the Opportunity 71
Part I Conclusion 91
PART II: Implementation and Consumer Experience
Chapter 6 Work the Design Process 101
Chapter 7 Engage Emotionally 121
Chapter 8 Reward Your Consumer 139
Part II Conclusion 157
Afterword 161
Endnotes 165
Bibliography 171
Index 177
Do You Matter?: How Great Design Will Make People Love Your Company
Chapter 1: Design Matters 2
Chapter 2: Do You Matter? 18
Chapter 3: How To Matter 36
Chapter 4: Being Design Driven 66
Chapter 5: Your Brand is Not Your Logo 100
Chapter 6: Products as Portals 126
Chapter 7: Your Products and Services Are Talking to People 157
Chapter 8: Being a Design Driven Culture 180
Chapter 9: Go Forth and Matter 205
Endnotes 212
Index 216
Disrupt: Think the Unthinkable to Spark Transformation in Your Business
Introduction 1
Disruptive Thinking:
The Revolution is in Full Swing
PART I: The Hypotheses, the Opportunity, and the Ideas
Chapter 1 16
Crafting a Disruptive Hypothesis: Be Wrong at the Start, to be Right at the End
Chapter 2 38
Discovering a Disruptive Opportunity: Explore the Least Obvious
Chapter 3 76
Generating a Disruptive Idea: Unexpected Ideas Have Fewer Competitors
PART II: The Solution and the Pitch
Chapter 4 106
Shaping a Disruptive Solution: Novelty for Novelty’s Sake is a Resource Killer
Chapter 5 142
Making a Disruptive Pitch: Under Prepare the Obvious, Over Prepare the Unusual
Epilogue 171
An Instinct for Change: Look Where No One Else is Looking
Quick Reference Guide 173
Process Summary
Endnotes 183
Index 191
Creating Breakthrough Products: Revealing the Secrets that Drive Global Innovation, 2/e
Foreword by Dee Kapur xix
Acknowledgments xxi
About the Authors xxiii
Preface xxv
Glossary of Acronyms and Terms xxxv
Part One The Argument 1
Chapter 1 What Drives New Product Development 2
Chapter 2 Moving to the Upper Right 36
Chapter 3 The Upper Right: The Value Quadrant 64
Chapter 4 The Core of a Successful Brand Strategy: Breakthrough Products and Services 100
Part Two The Process 125
Chapter 5 A Comprehensive Approach to User-Centered, Integrated New Product Development 126
Chapter 6 Integrating Disciplines and Managing Diverse Teams 162
Chapter 7 Understanding the User’s Needs, Wants, and Desires 204
Part Three Further Evidence 255
Chapter 8 Service Innovation: Breakthrough Innovation on the Product—Service Ecosystem Continuum 256
Chapter 9 Case Studies: The Power of the Upper Right 282
Chapter 10 Case Studies: The Global Power of the Upper Right 318
Chapter 11 Where Are They Now? 338
Index 367