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Definitive Guide to Entertainment Marketing, The: Bringing the Moguls, the Media, and the Magic to the World, 2nd Edition

Definitive Guide to Entertainment Marketing, The: Bringing the Moguls, the Media, and the Magic to the World, 2nd Edition
By Al Lieberman, Pat Esgate
Published Jun 28, 2013 by Pearson FT Press
Book $37.59

Definitive Guide to Entertainment Marketing, The: Bringing the Moguls, the Media, and the Magic to the World, 2nd Edition

Definitive Guide to Entertainment Marketing, The: Bringing the Moguls, the Media, and the Magic to the World, 2nd Edition
By Al Lieberman, Pat Esgate
Published Jun 17, 2013 by FT Press
eBook $44.79

Smart Pricing: How Google, Priceline, and Leading Businesses Use Pricing Innovation for Profitabilit (paperback)

Smart Pricing: How Google, Priceline, and Leading Businesses Use Pricing Innovation for Profitabilit (paperback)
By Jagmohan Raju, Z. Zhang
Published Mar 26, 2010 by FT Press
Book $35.99

VALUE NEGOTIATION: HOW TO FINALLY GET THE WIN-WIN RIGHT

VALUE NEGOTIATION: HOW TO FINALLY GET THE WIN-WIN RIGHT
By Horacio Falcao, Horacio Falcao
Published Jan 31, 2010 by FT Press
Book $31.99

Marty Neumeier's INNOVATION WORKSHOP: Brand Strategy + Design Thinking = Transformation (Online Streaming Video)
By Marty Neumeier
Published Jun 30, 2009 by New Riders
Online Video $23.99

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