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If youve ever struggled to craft a persuasive message that really hits the spot youll know
its harder than it looks. Wouldnt it be helpful to have an expert on hand to give you tips and tricks? Someone who could pass on their knowledge and know-how? Someone
who told you how the professionals really do it? Well, thats exactly what this book does for aspiring copywriters. Think of it as a rocket-assisted launch for your writing career.
Brilliant Copywriting is packed with practical techniques to help anyone who works with words to improve their writing. It lifts the lid on the world of professional copywriting to
reveal the trade secrets of top-notch practitioners. Its the book every copywriter wants when they start out, full of facts, details and insights that normally take years to acquire. It will also be invaluable for anyone who works with words in pretty much any industry.
About the author
How to use this book
Part One Background
Chapter One The basics
Chapter Two Three key thoughts
Chapter Three Brands and tone of voice
Part Two Method
Chapter Four - Before
Chapter Five - During
Chapter Six - After
Chapter Seven Heres one I made earlier
Part Three InterviewsChapter Eight - How brilliant copywriters write their copy