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Best Thinking in Business Analytics from the Decision Sciences Institute, The

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Best Thinking in Business Analytics from the Decision Sciences Institute, The


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Straight from the leaders at DSI: the world’s best new research on improving business performance by optimizing decision-making through analytics 

  • Powerful new business analytics applications and research: award-winning and award-nominated contributions from recent DSI conferences, chosen for their exceptional value
  • New ways to strengthen organizational competencies in information management and analytics, and build a data-oriented culture
  • Compiled by the Decision Sciences Institute (DSI), the world’s leading decision science organization
  • First in DSI’s new series of “best thinking” guides showing how to systematically improve business performance by optimizing decision-making: papers available in no other DSI books


  • Copyright 2016
  • Dimensions: 7" x 9-1/8"
  • Pages: 288
  • Edition: 1st
  • Book
  • ISBN-10: 0-13-407295-2
  • ISBN-13: 978-0-13-407295-1

Today, business success depends on making great decisions – and making them fast. Leading organizations apply sophisticated business analytics tools and technologies to evaluate vast amounts of data, glean new insights, and increase both the speed and quality of decision making. In The Best Thinking and Practices in Business Analytics from the Decision Sciences Institute, DSI has compiled award-winning and award-nominated contributions from its most recent conferences: papers that illuminate exceptionally high-value applications and research on analytics for decision-making. These papers have appeared in no other DSI collection. Explore them here, and you’ll discover powerful new opportunities for competitive advantage through analytics. For all business, academic, and organizational professionals concerned with the science of more effective decision-making; and for undergraduate students, graduate students, and certification candidates in all related fields.


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Predictive Modeling of Customer Response Behavior in Direct Marketing

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Table of Contents

Chapter 1       Predictive Modeling of Customer Response Behavior in Direct Marketing     1
Chapter 2       Enhancing Data and Decision Quality with Statistical Process Control     17
Chapter 3       De-Bias Techniques for Better Decision Quality     35
Chapter 4       Are Gold Prices Moved by Oil and the S&P?     53
Chapter 5       Improving Credit Scoring Accuracy via Sample Selection     67
Chapter 6       Contrasting Approaches for Forecasting the S&P 500     79
Chapter 7       Technical Efficiency of Airlines in India     91
Chapter 8       One-Way Car Sharing: A New Paradigm     113
Chapter 9       Identifying the Optimal Facility Location Using Fuzzy AHP     135
Chapter 10     Business Analytics Application in Supplier and Carrier Selection     159
Chapter 11     Coordinating the Supply Chain Using Service-Level and Profit-Sharing Contracts     185
Chapter 12     An Evaluation of Croston’s Method under Non-Stationary Demand Behavior     203
Chapter 13     Supplier Selection and Order Allocation in Closed-Loop Supply Chain Systems     213
Chapter 14     Simulating a Hospital Preadmission Testing Center to Improve Patient Service     247
Index     261


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