This Element is an excerpt from From Concept to Consumer: How to Turn Ideas Into Money (9780137137473) by Phil Baker. Available in print and digital formats.
A quick, practical, step-by-step overview of today’s winning product development processes, from world-renowned expert Phil Baker.
Developing a product is an adventure: a blend of research, engineering, marketing, and intuition. It’s about balancing features, cost, and time to market while never quite knowing what will be your competition or what obstacles you might encounter. The process involves many steps: defining, designing, engineering, testing, validating, and finally manufacturing. But it cannot be done in isolation….