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Audience, Relevance, and Search: Targeting Web Audiences with Relevant Content

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Audience, Relevance, and Search: Targeting Web Audiences with Relevant Content

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  • List Price: $31.99
  • Includes EPUB, MOBI, and PDF
  • About eBook Formats
  • This eBook includes the following formats, accessible from your Account page after purchase:

    ePub EPUB The open industry format known for its reflowable content and usability on supported mobile devices.

    MOBI MOBI The eBook format compatible with the Amazon Kindle and Amazon Kindle applications.

    Adobe Reader PDF The popular standard, used most often with the free Adobe® Reader® software.

    This eBook requires no passwords or activation to read. We customize your eBook by discreetly watermarking it with your name, making it uniquely yours.

Description

  • Copyright 2010
  • Dimensions: 7 X 9-1/8
  • Pages: 208
  • Edition: 1st
  • Book
  • ISBN-10: 0-13-700420-6
  • ISBN-13: 978-0-13-700420-1

Real solutions to the Internet search challenges that Web marketers and content professionals struggle with every day!

  • Take search optimization to the next level by providing the right content to the right user at the right time
  • Up-to-the-minute guidance on "writing for Google" that reflects the latest changes to Google's algorithms
  • New techniques for defining keywords more effectively
  • Authored by IBM web pioneers with 45+ years of content and search optimization experience
  • Sample Content

    Online Sample Chapter

    Writing for Web Users Implies Writing for Search Engines

    Sample Pages

    Download the sample pages (includes Chapter 1 and Index)

    Table of Contents

    Foreword

    Preface

    Chapter 1: Writing for Web Users Mimics Writing for Search Engines

    Chapter 2: How the Web Medium Has Evolved from its Print Origins

    Chapter 3: Writing Relevant Content for the Web Audience

    Chapter 4: Discovering and Using Popular Keywords

    Chapter 5: Engaging with Web Visitors through More Targeted Search referrals

    Chapter 6: Developing an Optimized Site Architecture

    Chapter 7: Gaining Credibility through PageRank

    Chapter 8: Capturing Social- and Rich-Media Opportunities

    Chapter 9: Measuring Web Effectiveness

    Index

    Updates

    Submit Errata

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