Agile Product Management with Scrum: Creating Products that Customers Love
- By Roman Pichler
- Published Mar 22, 2010 by Addison-Wesley Professional. Part of the Addison-Wesley Signature Series (Cohn) series.
- Copyright 2010
- Dimensions: 6 X 9
- Pages: 160
- Edition: 1st
- ISBN-10: 0-321-60578-0
- ISBN-13: 978-0-321-60578-8
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Product Author Bios
Roman Pichler is a leading Scrum and agile product management expert. He has a long track record in teaching and coaching product owners and in helping companies apply effective product management practices. In addition to this book, he is the bestselling author of Scrum–Agiles Projektmanagement erfolgreich einsetzen (Scrum–Applying Agile Project Management Successfully) (dpunkt.verlag, 2008). As a Certified Scrum Trainer, he led the Scrum Alliance effort to develop a curriculum for the Certified Scrum Product Owner training. Find out more at romanpichler.com.
The First Guide to Scrum-Based Agile Product Management
In Agile Product Management with Scrum, leading Scrum consultant Roman Pichler uses real-world examples to demonstrate how product owners can create successful products with Scrum. He describes a broad range of agile product management practices, including making agile product discovery work, taking advantage of emergent requirements, creating the minimal marketable product, leveraging early customer feedback, and working closely with the development team.
Benefitting from Pichler’s extensive experience, you’ll learn how Scrum product ownership differs from traditional product management and how to avoid and overcome the common challenges that Scrum product owners face.
- Understanding the product owner’s role: what product owners do, how they do it, and the surprising implications
- Envisioning the product: creating a compelling product vision to galvanize and guide the team and stakeholders
- Grooming the product backlog: managing the product backlog effectively even for the most complex products
- Planning the release: bringing clarity to scheduling, budgeting, and functionality decisions
- Collaborating in sprint meetings: understanding the product owner’s role in sprint meetings, including the dos and don’ts
- Transitioning into product ownership: succeeding as a product owner and establishing the role in the enterprise
This book is an indispensable resource for anyone who works as a product owner, or expects to do so, as well as executives and coaches interested in establishing agile product management.
9 of 9 people found the following review helpful
Brillant reference publication on Agile Product Management,
This review is from: Agile Product Management with Scrum: Creating Products that Customers Love (Addison-Wesley Signature Series (Cohn)) (Paperback)Although there are not many books out there on the market on product management from an agile perspective and it would be quite tempting to come up with an uncomprehensive, thick, large, theoretical book (and publishers like thick books), Roman Pichler withstood that temptation. Instead he came up with a very concise, thin, digestable and very well understandable practical guide for the complicated role of a product owner in an agile environment.
Although the book is quite thin with a mere 130 pages, I couldn't yet find a situation in the typical product owners live which is not covered in the book in some form with some practical advice. Rather than being abstract and counting down all possible solutions, Roman Pichler concentrates on a few solutions which it makes it easy to choose and apply them. This is his recipe for making the book applicable to everyday life rather than being encyclopedic.
I really think every PO beginner (and there are quite a few out... Read more
5 of 5 people found the following review helpful
Concise coverage of just what product owners need to know,
This review is from: Agile Product Management with Scrum: Creating Products that Customers Love (Addison-Wesley Signature Series (Cohn)) (Paperback)As a project management framework, Scrum introduces many changes. One of the biggest is the role of the product owner who represents the users or customers of a product or system. The product owner is responsible for making sure the right product is being built and in the right order. This forces the product owner to think iteratively and incrementally about the product--rather than a small set of large decisions made at the outset of a project, the Scrum product owner makes many more but smaller decisions throughout the course of a typical development project.
This excellent book provides new and experienced product owners with the guidance they will need to work in this new way. The book focuses on precisely what you need to know in order to be a great product owner. Author Roman Pichler assumes that the reader is either an experienced traditional product manager learning Scrum or will pick up an additional book on traditional product management. This allows him to focus... Read more
3 of 3 people found the following review helpful
THE Guidebook for Product Owners,
This review is from: Agile Product Management with Scrum: Creating Products that Customers Love (Addison-Wesley Signature Series (Cohn)) (Paperback)The Product Owner role is key to effective Scrum and before Roman's book perhaps the most underserved in terms of available information describing the characteristics, responsibilities, and techniques for fulfilling those responsibilities.
Agile Product Management with Scrum: Creating Products that Customers Love epitomizes the agile approach. The book is short and concise while still providing comprehensive coverage of the both the role and responsibilities of the Product Owner as well as practical advice on performing effectively as a Product Owner.
The second chapter Envisioning the Product is by itself worth the price of the book. Roman has distilled the essence of this most critical activity, which unfortunately is all to often missed in the product development cycle, and provided some specific suggestions about how to envision a new product including a brief discussion on how the envisioning process itself can be achieved using Scrum.
The other... Read more
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Table of Contents
Foreword by Jeff Sutherland xv
Foreword by Brett Queener xvii
About the Author xxv
Chapter 1: Understanding the Product Owner Role 1
The Product Owner Role 2
Desirable Characteristics of a Product Owner 3
Working with the Team 7
Collaborating with the ScrumMaster 9
Working with Customers, Users, and Other Stakeholders 10
Scaling the Product Owner Role 12
Common Mistakes 16
Chapter 2: Envisioning the Product 23
The Product Vision 24
Desirable Qualities of the Vision 25
The Minimal Marketable Product 27
Customer Needs and Product Attributes 33
The Birth of the Vision 35
Techniques for Creating the Vision 37
Visioning and the Product Road Map 41
Minimal Products and Product Variants 42
Common Mistakes 43
Chapter 3: Working with the Product Backlog 47
The DEEP Qualities of the Product Backlog 48
Grooming the Product Backlog 49
Discovering and Describing Items 51
Prioritizing the Product Backlog 54
Getting Ready for Sprint Planning 59
Sizing Items 64
Dealing with Nonfunctional Requirements 68
Scaling the Product Backlog 70
Common Mistakes 71
Chapter 4: Planning the Release 75
Time, Cost, and Functionality 76
Quality Is Frozen 78
Early and Frequent Releases 79
Quarterly Cycles 81
The Release Burndown 83
The Release Plan 87
Release Planning on Large Projects 91
Common Mistakes 94
Chapter 5: Collaborating in the Sprint Meetings 97
Sprint Planning 98
Definition of Done 99
Daily Scrum 100
Sprint Backlog and Sprint Burndown 101
Sprint Review 101
Sprint Retrospective 103
Sprint Meetings on Large Projects 104
Common Mistakes 107
Chapter 6: Transitioning into the Product Owner Role 111
Becoming a Great Product Owner 111
Developing Great Product Owners 115
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