Business & Management
Africa: The Tenth Largest Economy in the World
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- Copyright 2010
- Dimensions: 5-3/8 X 8-1/4
- Pages: 10
- Edition: 1st
- ISBN-10: 0-13-705099-2
- ISBN-13: 978-0-13-705099-4
This Element is an excerpt from Africa Rising: How 900 Million African Consumers Offer More Than You Think (ISBN: 9780132339421) by Vijay Mahajan. Available in print and digital formats.
The surprising numbers: why Africa is a larger market than you ever realized.
If Africa were a single country, according to World Bank data, it would have had $978 billion total gross national income in 2006. This places it ahead of India as a total market. Africa would be the tenth largest economy in the world, ahead of every vaunted BRIC economy (Brazil, Russia, India, and China) except for China.
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