The first book to explain how to profit from the world's largest untapped market: Africa's 900,000,000 consumers!
With more than 900 million consumers, the continent of Africa is one of the world’s fastest growing markets. In Africa Rising, renowned global business consultant Vijay Mahajan reveals this remarkable marketplace as a continent with massive needs and surprising buying power.
Crossing thousands of miles across the continent, he shares the lessons that Africa’s businesses have learned about succeeding on the continent...shows how global companies are succeeding despite Africa’s unique political, economic, and resource challenges...introduces local entrepreneurs and foreign investors who are building a remarkable spectrum of profitable and sustainable business opportunities even in the most challenging locations...reveals how India and China are staking out huge positions throughout Africa...and shows the power of the diaspora in driving investment and development.
Preface Consumer Safari x
Part I: The African Opportunity
1 Baking Bread in Zimbabwe 3
2 Africa Is Richer Than You Think 29
3 The Power of Africa Two 57
Part II: Realizing the Opportunity
4 Harnessing the Hanouti: Opportunities in Organizing the Market 77
5 Building Mama Habiba an Ice Factory: Opportunities in Infrastructure 105
6 Running with the Cheetah Generation: Opportunities in Africa's Youth Market 127
7 Hello to Nollywood: Opportunities in Media and Entertainment 147
8 Coming Home: Opportunities in the African Diaspora 167
Conclusion Ubuntu Market 187
4-color insert located in the book center