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Africa Is Richer Than You Think

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Africa Is Richer Than You Think

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Description

  • Copyright 2010
  • Dimensions: 5-3/8 X 8-1/4
  • Pages: 10
  • Edition: 1st
  • eBook (Watermarked)
  • ISBN-10: 0-13-705098-4
  • ISBN-13: 978-0-13-705098-7

This Element is an excerpt from Africa Rising: How 900 Million African Consumers Offer More Than You Think (ISBN: 9780132339421) by Vijay Mahajan. Available in print and digital formats.

Africa: more consumers, more wealth, more opportunity for your business.

The average gross national income per capita across all 53 African nations in 2006 was about $1,066, more than $200 above India’s. This wealth represents a huge potential market. Serving this market means overcoming myriad challenges, but entrepreneurs across Africa are already feeding a fast-growing demand for every conceivable consumer good and service....

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