Home > Store > Business & Management > General Business > Entrepreneurship

25 Need-to-Know MBA Models

Register your product to gain access to bonus material or receive a coupon.

25 Need-to-Know MBA Models

Best Value Purchase

Book + eBook Bundle

  • Your Price: $21.03
  • List Price: $35.00
  • Includes EPUB, MOBI, and PDF
  • About eBook Formats
  • This eBook includes the following formats, accessible from your Account page after purchase:

    ePub EPUB The open industry format known for its reflowable content and usability on supported mobile devices.

    MOBI MOBI The eBook format compatible with the Amazon Kindle and Amazon Kindle applications.

    Adobe Reader PDF The popular standard, used most often with the free Adobe® Reader® software.

    This eBook requires no passwords or activation to read. We customize your eBook by discreetly watermarking it with your name, making it uniquely yours.

More Purchase Options

Book

  • Your Price: $15.60
  • List Price: $19.50
  • Usually ships in 24 hours.

eBook (Watermarked)

  • Your Price: $12.40
  • List Price: $15.50
  • Includes EPUB, MOBI, and PDF
  • About eBook Formats
  • This eBook includes the following formats, accessible from your Account page after purchase:

    ePub EPUB The open industry format known for its reflowable content and usability on supported mobile devices.

    MOBI MOBI The eBook format compatible with the Amazon Kindle and Amazon Kindle applications.

    Adobe Reader PDF The popular standard, used most often with the free Adobe® Reader® software.

    This eBook requires no passwords or activation to read. We customize your eBook by discreetly watermarking it with your name, making it uniquely yours.

Description

  • Copyright 2017
  • Dimensions: 6 X 9
  • Pages: 200
  • Edition: 1st
  • Book
  • ISBN-10: 1-292-17889-2
  • ISBN-13: 978-1-292-17889-9

25 Need-to-Know MBA Models provides easy access to the most useful models, tools and concepts that are covered on MBA programmes.  Whether you are a student about to embark on an MBA or a manager who wants to understand the ideas taught, this guide will help you to get ahead.

Covering 25 key models that have been picked from programmes around the world, 25 Need-to-Know MBA Models cuts through the jargon to give you the core information on each model: what it is, when to use it, how to use it with key practical tips. 

  • Want new ways of looking at old problems?
  • Need a range of management decision-making tools at your fingertips?
  • Only want what you need to know, rather than reams of theory?
  • Includes 10 handy dos and don’ts of using MBA models

With indispensable models that will help you make the most out of every business opportunity, this book tells you what you need to know, fast.

“Whether you are a potential business school student or an experienced executive this is the must-have reference guide to MBA models”
Stephen Martin, Director General, Institute of Directors

 

"This book is an essential tool for anyone working in management today."
Shinsuke Toda, Managing Director, Head of Europe Department, Mizuho Bank

“Whether you are a potential business school student or an experienced executive this is the must-have reference guide to MBA models. I wish this book had been around when I did my MBA! At last, the definitive reference guide to MBA models packed full of useful tips and practical suggestions.”
Stephen Martin, Director General, Institute of Directors

 

"This book is an essential tool for anyone working in management today. It explains in clear terms the important management models and techniques that are widely used, and what Management need to do next if they want to learn more."
Shinsuke Toda, Managing Director, Head of Europe Department, Mizuho Bank

 “Captures brilliantly the key ways businesses think and act in an easy-to-read book. Complex business frameworks made easy to understand, with helpful tips and guidance.”
Dr Matt Carter, Founder, Message House

Sample Content

Table of Contents

Part 1: Management

1. Change management: Kotter’s eight-step model

2. Cognitive biases in decision making

3. Emotional intelligence

4. Negotiating techniques: BATNA

5. 360-degree assessment

Part 2: Marketing

6. Multichannel marketing

7. The 4 Ps of marketing

8. Pricing strategies: dynamic pricing

9. Product life cycle

10. Segmentation and personalised marketing

Part 3: Strategy

11. The BCG growth–share matrix

12. Blue ocean strategy

13. Core competence and the resource-based view

14. Five forces analysis

15. Game theory: the prisoner’s dilemma

Part 4: Innovation and entrepreneurship

16. Design thinking

17. Disruptive innovation

18. The lean startup

19. Open innovation

20. Scenario planning

Part 5: Finance

21. Capital asset pricing model

22. Capital budgeting

23. Ratio analysis

24. Valuing the firm

25. Weighted average cost of capital

Updates

Submit Errata

More Information

Unlimited one-month access with your purchase
Free Safari Membership