Step into the world of digital marketing techniques, web online strategy, search engine marketing, search engine optimization, social media, and the nexus between marketing & technology with conversations and tips from the world’s leading practitioners.
Clara Shih presents persona marketing case studies. Learn about engagement strategies which humanize products, brands, and services to foster direct consumer relationships in the social graph.
Learn key strategies for tapping online social networks to build better products, reach new audiences, and sell more stuff. Part 1 of a 5 part series filmed at Harvard Business School, Clara Shih discusses key topics from her book, The Facebook Era.
Clara Shih discusses how social networks have developed new modes of communication and how they offer businesses immense opportunities to transform customer relationships for profit.
Clara Shih describes powerful tools available to the Facebook marketer to measure campaign efficacy. Learn how to track the incidence and sentiment of keywords using Facebook Lexicon, how to use Newsfeeds, and more.
Clara Shih describes how Facebook helps businesses deliver the right message, to the right person, at the right time using hyper-targeted Facebook ads. Learn how Facebook facilitates precision marketing by exploiting consumer latent interest.
Bob Thompson, renowned CRM expert and Editor in Chief of CustomerThink talks with David Taber about the best practices surrounding Salesforce.com. CRM systems and how to move from a simple SFA to a 360-degree view of the customer relationship.
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