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Jason Magidson is director of innovation processes at GlaxoSmithKline. He has 20 years’ experience helping organizations create an environment where great product and service ideas are generated. His clients have ranged from IKEA and DuPont to startups and non-profits. Magidson founded ProductWish.com, a Web-based clearinghouse for innovative product improvement ideas. He has written for publications including Harvard Business Review.